2018 list of the world's most valuable car brands, TOP1 actually is not BBA

Recently, in 2018, BrandZ is the world's top ten most valuable car brands. Among them, Japanese car companies have occupied four seats, and German car companies have also entered the list with four car companies. There are two car companies in the U.S. Department. Details.

NO.1 Toyota

Brand value: $299.87 million

Toyota beat Mercedes-Benz BMW with a brand value of US$29,987 million, ranking top spot, and has become the world’s most valuable automotive brand for six consecutive years. This is mainly due to the strong SUV demand in Europe and the United States, and Toyota’s sales in Europe and the United States. Excellent results, brand value increased by 5% to nearly 30 billion US dollars.

NO.2 Mercedes-Benz

Brand value: $256.84 billion

Although Mercedes-Benz ranked second with a brand value of US$25.864 billion, it increased by 9% year-on-year and achieved a breakthrough for BMW. However, compared with Toyota, it was still being driven by a distance of nearly US$4.3 billion. According to Brandz research, Mercedes-Benz’s growth is mainly attributed to its strong market performance in China, Brazil and Russia, and the fact that the new E-Class is well received by the market.

NO.3 BMW

Brand value: $256.24 billion

The brand value of BMW was US$25.624 billion, ranking third behind Mercedes with a slight disadvantage. According to Walshe, the slow growth of the BMW brand was mainly due to the decline in US sales last year. In 2017, BMW Group's cumulative sales in the global market increased by only 4.1% year-on-year to 2,463,526 units, of which, the cumulative global sales of new energy vehicles reached 103,080 units, a year-on-year increase of 65.6%.

NO.4 Ford

Brand value: $127.42 billion

Ford ranked fourth with US$127.42 billion. In addition to its 11% growth in the European market, its performance in the United States, South America, and China was not optimistic and sales have declined. This is the only value drop in the list. car brand. Ford announced in the first quarter financial report that in addition to the Mustang and New Fox Active Cross-Border Edition, it will abandon the Taurus, Carnival, Mondeo and C-Max models in the North American market.

NO.5 Honda

Brand value: $12.695 billion

Tian returned to the fifth with 12.695 billion U.S. dollars, second only to Ford Motor, which fell from 5th place in 2016 to 7th place in 2017. Honda has made a lot of noise due to the engine throttle incident, but the brand value has still improved. This is because the ranking is not based on 2018 marketing for the whole year. Therefore, the impact of “oil throttle” is not reflected.

NO.6 Nissan

Brand value: $11.43 billion

The company ranked sixth with 11.43 billion U.S. dollars. Nissan has huge sales in the country, but sales are not the only factor that determines the brand value. Product reliability is also very important. Nissan once recalled some of the bluebirds because of defects in the product's braking system. , Tat, 2016 Sylphy (Classic) and 2018 Sylphy (new) models, a total of 689,031 vehicles, and for the solution given by the official, but also caused a lot of controversy.

NO.7 Audi

Brand value: 9.63 billion US dollars

Di is ranked seventh with 9.63 billion US dollars. Its influence is far less than that of Mercedes-Benz BMW. From sales, it can be seen that Audi's global sales volume in 2017 was 1.88 million, while Mercedes-Benz's global sales were 2.289 million and BMW's was 2.88 million. Vehicle. It is worth noting that Audi's replacement is later than that of Mercedes-Benz and BMW.

NO.8 Tesla

Brand value: $9.4 billion

Tesla's brand value in 2018 was $9.4 billion, compared with only 5.9 billion last year, which has increased by nearly 60% and it has become the largest brand among the top ten brands. Walshe pointed out: Consumers are very excited about Tesla, It is not only because it is a car brand, but because it is a Mars explorer, which is quite attractive to consumers and represents a great hope, but it must also realize this hope.

NO.9 Suzuki

Brand value: 6.38 billion US dollars

Suzuki was able to list the top ten most valuable brands and beat the public at $6.38 billion, ranking ninth. This may be surprising to many people! As early as 1982, Suzuki and the Indian government established a joint venture called Maruti Suzuki, which has now become India's largest car manufacturer. Although Suzuki’s performance in China is not good, due to its early entry into the Indian market, almost Invincible, it was able to get into the top 10 list.

NO.10 Volkswagen

Brand value: 5.99 billion US dollars

Volkswagen ranked 10th with US$5.99 billion. This has been the best ranking for Volkswagen in the past three years. Due to the impact of the cheating scandal on emissions testing, it did not enter the top ten list of cars for two consecutive years in 2016 and 2017. Although the public paid huge fines for cheats, the brand loyalty of consumers is still high. Last year, Volkswagen's global sales reached 6.23 million.