Analysis of future water purifier industry trends

The first move is very important. Let us predict the major trends in the development of the water purifier industry in the future so that enterprises can plan accurately.

Water saving and water purification products: The consumer decision market is mainly referred to here as the pure water machine. Consumers who have used the water purifier at home know that the water purifier is equivalent to a “water consumption”, and the general pure water mechanism is 1L pure. Water, it is necessary to produce 2L of waste water, with the continuous rise in water prices, long-term use, for families is not a small expenditure, but also does not meet the national energy-saving emission reduction requirements. Although water purifiers have the best water treatment technology in the world, water saving is particularly important at this time. At present, some domestic water purifier manufacturers have started to research and develop water purification while ensuring filtration accuracy. It can be predicted that the future water purifiers will be inseparable from water conservation and environmental protection.

Broadening channels: Seizing the 3rd and 4th market After years of development, the water purifier industry has gradually formed two concentrated industrial zones in the Pearl River Delta and the Yangtze River Delta. Among them, the Pearl River Delta has the largest production volume and is represented mainly by well-known brands at home and abroad. However, looking at the development of the water purifier industry, we have to notice an objective fact: First-tier and second-tier cities in China are the “necessities for each brand”. The reason is mainly that first and second-tier cities have stronger spending power. With a large population, high audience, and convenient transportation, there is also an important factor that all brands believe that only by occupying the "commanding heights" of first and second tier cities can the brand image be better established. The rise of third- and fourth-tier cities and even emerging commercial areas in the township market has injected fresh "bloods" into the development of water purifiers. The great market potential of second- and third-tier cities is already widely concerned by major water purifiers. The secondary and tertiary markets will become the new layout focus of water purifiers. For this market, we need our companies to invest more experiences to study what styles and what price of water purifiers are best for these consumers.

Cross-border marketing: effective marketing to win the market Believe that consumers who care about water purifiers know and see many cross-border brands, in fact, these are only "advanced troops." According to China Food Machinery and Equipment Network Xiaobian, there are many traditional home appliance brands that have plans to join the water purification industry, which means that cross-border marketing will become a trend. For the home appliance industry, successful cross-border marketing can complement the consumer's brand impression of a product through the complementarity of multiple brands, minimize the disruptive effects of similar brands, and help companies from industry brands to consumer brands. The transformation plays a key role.

Looking at the overall situation, 2015 is a challenge and an opportunity to coexist. Water purifier companies must be successful in everything from product R&D and marketing to sales channel expansion to brand building. In addition, China Food Machinery and Equipment Network Xiaobian also believes that the water purifier is not only a pure use tool, but also gives it a variety of meanings such as fashion, publicity, enjoyment of life, and appreciation of the world; such a water purifier product has a “soul ".