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It is not an easy task to become the leader in the automotive industry, but it is even more difficult to sit on the position of the “bossâ€. In the face of the ever-increasing competition situation and those who are eyeing their opponents, the “boss†must find ways to make themselves run faster, or else they may be overtaken by others unconsciously. As the head of the world’s largest car company, General Motors’ Chairman and Chief Executive Officer, Wagner, is clearly clear about this. So when he last week saw all the GM's performance in China in front of the reporters, they couldn't hide their excitement. "A few years ago, when I first had the opportunity to When the Chinese media meets, I think everybody probably would not have thought that GM has developed in China in the short span of several years to a scale that currently has five joint ventures and more than 10,000 employees, and these joint ventures are in all foreign companies. Among the automotive companies that invest in them, the product line is the most abundant."
Wagner's excitement is well-founded. As the largest vehicle production joint venture invested by GM in China, the success of Shanghai GM in recent years is obvious to all. While SAIC-GM-Wuling was not yet a long time to be included in the general "layout", the business performance so far has been very stable. At the same time, due to its participation, GM has been able to carry out multi-brand operations in China. In addition, Pan Asia Technical Automotive Technology Co., a joint venture between GM and SAIC Motor, is also playing an increasingly important role in technology development and product design. In this context, although the situation of the other joint-venture company, Jinbei General, has somewhat dragged on the "back foot" of GM's business development in China, even Wagner himself admits that "the world is not perfect, we have We are aware of these problems and start working with joint venture partners to study and resolve them.â€
The unsatisfactory Gold Cup GM is indeed a problem that needs to be studied. However, Wagner's visit to China last week gave people the impression that he most urgently wanted to study and solve the issue of how General Motors could run faster in the Chinese market. Although it took only a few years for General Motors to rank among the top three Chinese car makers, it seems to be far from enough, according to Wagner, who has been highly optimistic about the Chinese market. As a result, GM’s new business development plan in China has been unforgettable.
In this plan, the introduction of Cadillac products into China through imports and local production at Shanghai GM was placed first. Wagner called it a historic decision, because once Cadillac produced by Shanghai General Motors in 2004 officially went offline, not only would GM's product line in China be further extended, but it would also create the first American luxury car brand. A record of overseas production. In addition, Wagner revealed that Shanghai GM and SAIC-GM-Wuling’s plan to further increase production capacity has also been confirmed, in which Shanghai GM plans to increase production capacity to 300,000 by the end of 2005, and SAIC-GM-Wuling will reach in January 2006. Annual production capacity of 336,000 vehicles.
Auto Finance Credit Services will also be one of the highlights of GM’s business in China in the future. Wagner said that GM is currently awaiting the issuance of the relevant regulations on the "Automatic Financial Management Regulations" by the relevant authorities, and will then cooperate with a financial institution familiar with the local market to set up an automotive financial services company and carry out auto credit business.
Not only that, as an advocate of hydrogen energy for the automotive industry in the world, Wagner said that General Motors is also planning to cooperate with relevant departments in China to jointly explore the path to the future of the hydrogen economy. It is reported that a group of “Future Cars†such as Hy-wire and “Hydrodynamic 3†fuel cell vehicles, the world’s first driveable wire-driven fuel cell vehicle developed by GM, have arrived in Beijing in recent days and will The next tour debuted in front of the Chinese audience.
“I have been full of confidence in the development potential of China's auto industry. GM is still the world’s largest auto company so far, but it is important to continue to lead the next 10 years. It is very important to succeed in China.†If the fierce competition that can be foreseen in the future Chinese auto market is likened to a race, then Wagner's remarks should be regarded as the GM that has ran into the first group and is ready to exert force. A person who has become accustomed to the first is certainly not willing to rank behind, and GM is exactly like this.
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