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Not long ago, at the "2015 Ali Auto Day - Walking with the Future" summit, Chaoyang Tire, a well-known brand under the Chinagce Rubber Group, officially became the "Alibaba Automotive O2O Strategic Partner." Chaoyang Tire as a well-received domestic brand tire, this time in hand Ali Motor, will undoubtedly open a new page in the Internet field on the road ahead.
Chaoyang Tire Poster
As the domestic first-tier tire brand, Chaoyang Tire is the earliest practitioner of implementing Internet thinking in the traditional tire field. The road to planning and distributing innovative marketing on the Internet has already been fully developed. As early as three years ago, Chaoyang Tire began building online and offline interactions and supplemented online sales as offline channels.
As early as July 2013, Chaoyang Tire became the first tire branding company to enter the Tmall. Afterwards, the online activities became more and more frequent and attracted many popular gatherings. In the first quarter of 2015, the sales data of Chaoyang Tire at Tmall increased by 800% compared with the same period of last year, and the doubled growth in sales volume was even more impressive.
Looking through the list of Alibaba's O2O strategic partners, it is not difficult to find that Alibaba's selection of partners is definitely a high threshold and strict control. Its announced 40 auto industry chain companies are among the top ten in the world. In terms of tires, with the exception of “outsiders†such as Michelin, Bridgestone, Horse, Goodyear, etc., Chaoyang Tire is the only Chinese tire brand selected, demonstrating its strong brand power and influence.
2016 is still a big year for Chaoyang Tire. It is understood that, at present, Chaoyang tire car after-sales service brand - "car space" has opened nearly 600 cars in major cities across the country, there are nearly 4,000 brand stores across the country. The tires sold by 70% of Tmall are provided by offline stores for tire installation, after-sales and other related services. Chaoyang Tire said that Chaoyang Tire will increase its human and material resources, continue to innovate and optimize the O2O e-commerce model, strengthen links between online flagship stores and offline stores, open up online and offline customer service resources, and improve the construction of O2O service networks. Consumers provide more convenient and efficient service projects.
In any case, the cooperation between Chaoyang Tire and Alibaba is an important milestone. It proves that domestic tires also have good brand power and influence.
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