China's auto industry will focus on the development of car audio

In recent years, the production methods of automobiles have also undergone changes. The production of auto parts has been separated from the group of automakers, and an independent industry has gradually emerged. The automakers have adopted preferred procurement, which has provided domestic and foreign companies with car audio equipment. Both markets are also facing the situation of direct participation in international market competition. At present, there are about 50 automobile audio manufacturers in China. Among them, Chinese-funded, joint venture or wholly-owned enterprises such as Jiangsu Tianbao, Dalian Panasonic, Guangdong Central Europe, Shanghai Jianwu, Jiangsu Donghua and Alpine have a certain scale and supply capacity. At present, most of the domestic audio is concentrated in low-end retractable/cassette machines. Products in the mid-range and above are almost entirely occupied by imported brands. The market for car audio, one on the original audio of the vehicle, and the other on the modified market. At present, domestic brands have great difficulties in both markets. Since most of the domestic car manufacturers are joint ventures that are designed by foreign parties and the foreign parties have the technical decision-making power, the audio products used are mostly provided by the original foreign counterparts. It is very difficult for domestic self-developed products to enter its supporting system. In the refitting market, the owner of the car itself is trying to improve the car stereo. For example, the original deck analog signal is converted into a digital one. In this respect, the brand and quality of the domestic manufacturers often fail to gain the trust of the owners. Therefore, for the moment, domestic car audio is still on a small scale, with low production, and low brand awareness. Most of them can only be deployed on some low-end vehicles.

The auto market will continue to grow at a high speed next year. However, to adapt to this trend, domestic car audio companies must increase their pace. The first is the need for further integration and reorganization. With small-scale, low-grade operations that are now decentralized, it is impossible to win in the fierce market competition in the future. Second, it is necessary to strengthen the technological development force and give full play to the advantages of the combination of production, study and research, and narrow down with foreign countries. The brand's technology gap. In this way, we can use the lower cost advantage to make breakthroughs in the economical car and refitting market, and promote the progress and development of China's automotive electronics products.

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