China's light truck companies actively explore the rural market to ease the decline in sales in the off-season

July to September each year is the off-season sales of light trucks. How to break the downturn in sales during the off-season and become a major issue for major manufacturers to obtain new profit growth points and accelerate their development.

After the rapid development of the light truck market in 2009 and 2010, the decline in sales volume in the first half of this year is reasonable. In the traditional off-season light truck season, from July to September, domestic light truck manufacturers have not waited for market rebound and actively changed their marketing strategies. , Market segments, increase sales efforts.

It is reported that light truck companies represented by Dongfeng and Jianghai are still actively implementing the “car to the countryside” policy. The price reduction is only the ultimate goal because the rural market is an attractive “cake”, and the rural market will be the future of light truck companies. The "main battlefield."
A relevant person in charge of a light truck company stated: “Unbalanced regional development in China, large cities such as Beijing and Guangzhou, the automotive market is already relatively mature. In the future, small towns and rural areas will be a vast market. Therefore, it is necessary to introduce products suitable for rural markets. And sink the marketing network."

A good product coupled with an appropriate marketing strategy can enable companies to win in a highly competitive market. As the traditional industry, the light-card market is becoming increasingly saturated in the city, and the subsidence of market segments and marketing networks can not only improve and strengthen the light trucks. The company's own strength has made outstanding contributions to the development of China's "Twelfth Five-Year Plan" logistics and transportation.

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