The reporter recently learned that the new "Automobile Brand Sales Implementation Management Measures" (hereinafter referred to as "Measures") is nearing completion. The new "Measures" will be announced on the website of the Ministry of Commerce at the beginning of this month and is expected to be implemented in early 2015. It is reported that the new "Measures" will restrict the unreasonable behaviors of automobile manufacturers to force the pressure warehouse, tying models, but the brand authorization system will not change. The industry generally believes that the new version of the "Measures" gives dealers a greater say, re-balancing the relationship between auto manufacturers and dealers, policy changes will improve China's auto circulation order to a certain extent, and promote the balanced development of the auto market.
The relationship will be clarified. It is understood that the current "Automobile Brand Sales Management Implementation Measures" was implemented in April 2005. Since the "Measures" stipulates that brand sales, after-sales service, and parts supply are all controlled by automobile suppliers, automobile manufacturers establish In the strong position in the market, various unreasonable phenomena such as forced pressure storage, tying models, and price upside down have begun to emerge.
A person who has participated in the discussion and revision of the "Measures" said that since September this year, the Ministry of Commerce has sought the opinions of all parties and revised the current "Measures" to change the current distribution mechanism of automobile brands in China. It is expected that this month's new edition. The "Measures" (draft) will be publicized.
"In fact, the Automobile Distribution Association, which has long been represented by the interests of distributors, has raised many questions about the existence of the Measures, including the current widespread pressures, tying, cross-regional sales restrictions, etc." Deputy General Manager of the Asian Games Village Auto Trading Market Yan Jinghui believes that the new "Measures" is more to clarify the relationship between auto manufacturers and dealers, to restrict or prohibit some monopoly and unreasonable behavior of manufacturers. Although the "brand car sales authorization" will not change, it will change the current one-year license to "five-year one-year", which will ensure that authorized dealers will recover the investment in building stores within the authorized period.
Anti-monopoly hits "combination boxing"
In fact, the continued anti-monopoly of the Chinese government in the second half of this year provided a policy basis for the implementation of the new "Measures". The revision of the "Measures" is a "combination boxing" for the "anti-monopoly" under the current conditions.
Since the beginning of this year, the anti-monopoly process in the automobile circulation industry has continued to advance. At the beginning of August, the State Administration for Industry and Commerce issued the announcement on “Stop the implementation of the record of the automobile dealers and authorized dealers of automobile brandsâ€, and the automobile dealers (including the general dealers) engaged in the sales of automobile brands, and the business license business scope was uniformly registered as “ Car sales, car dealers can no longer be limited to a single brand. In addition, the parallel import of cars in the Shanghai Free Trade Zone has also been rapidly advanced.
In the context of the anti-monopoly of the automobile industry, the "Measures" that have been implemented for nearly ten years have been revised and implemented. "From the current point of view, the "Measures" really protects the interests of the manufacturers and creates the basis for the monopoly of the automobile industry." Yan Jinghui said that the new "Measures" mainly weakened the brand, the focus is on the regulations. Some fair trade principles, breaking the monopoly principle, such as tying and manufacturers strongly require dealers to complete the number of sales and other provisions are involved.
"Through the relevant departments of China or the policies to be combined," it is likely to break the disequilibrium of the OEMs, distributors and consumers in the field of automobile circulation, and overthrow the monopoly "high wall" in the automotive industry for many years. "A person from the China Automobile Dealers Association said.
"Measures" take into account the interests of consumers. "Before, the interest game between the revision of the brand sales management measures has always been at the dealer and vendor level. The revision of the "Measures" should be taken into consideration to a certain extent. The interests of consumers." Cui Dongshu, deputy secretary-general of the National Federation of the United States, said that from the information revealed at present, due to the reduction of 4S shop building standards, release of multi-brand sales and relaxation of regional sales restrictions, etc., the past was passed on by dealers. The burden on consumers will ease. At the same time, manufacturers use the unequal status to monopolize the original accessories channels and prices, resulting in a high price of maintenance and repair parts will change.
"High 4S shop construction costs, high-priced repairs, and the price of imported cars and accessories that are outrageously high. All of this, on the surface, is the competition for manufacturers. In fact, the final cost must be paid by consumers, and the damage is also Consumers.†Automotive analyst Jia Xinguang said that automakers need to improve their competitiveness from brands, products and services, and consumers can only benefit from a fairer market environment.
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