Dongfeng Nissan builds a factory in Dalian to compete with the general public

Although major manufacturers began to use the “shrinkage tactics” to resist the winter market, Dongfeng Nissan reversed its efforts and announced that it would expand production capacity and build a new factory in Dalian. Dongfeng Nissan stated that the entire vehicle project is planned for two phases. The total investment in the first phase is 5 billion yuan. It is planned to be completed and put into production in 2014, and the annual production capacity of 150,000 vehicles will be completed. 300,000 vehicles.

At the same time, Dongfeng Nissan reached an agreement with the Dalian government to launch 1,000 Qichen electric vehicles for demonstration operations in Dalian before 2014.

Going north to open the Dongfeng Nissan line to put the new factory in Dalian can be said to have multiple strategic significance for Dongfeng Nissan. As everyone knows, Dongfeng Nissan has a Huadu plant in South China and Fuyang and Zhengzhou factories in Central China, while the Dalian plant allows Dongfeng Nissan to penetrate into the North China area for the first time, achieving a north-south penetration and national layout. This even has Dongfeng Nissan’s parent Dongfeng company It's important.

At the same time, Ren Yong, deputy general manager of Dongfeng Nissan, stressed: “The foundation of today’s Dalian will also mean the launch of Dongfeng Nissan’s northbound strategy. Dongfeng’s Nissan will also be in the market that is dominated by the general public and GM. We also have a stronger attempt. heart."

Ren Yong frankly, the northeast region has always been the soft underbelly of Dongfeng Nissan, with an average market share of 5%, so there is still much room for improvement in the northeast and northern markets. However, he believes that after placing the northern stronghold in Dalian, Dongfeng Nissan’s brand influence in the northern market will be greatly enhanced through near-geochemical production and proximity to local consumers, which will inevitably drive sales of Dongfeng Nissan City in the surrounding area. At the same time, Ren Yong disclosed that the new plant is only a part of Dongfeng Nissan’s “Northward Strategy”. In the future, it will inevitably add more resources to change the weak situation of the Dongfeng Nissan Nanqiangbei to achieve a balanced development of the national market.

Dalian has a unique advantage Dongfeng Nissan is hidden. In fact, Dalian, which is not developed in the automotive industry, may have long-term considerations for Dongfeng Nissan. The reporter saw in the Dalian factory that there is a special railway line directly to the terminal not far from the factory, which can solve the logistics problem to a great extent. In this regard, Dongfeng Nissan also believes that Dalian's unique geographical advantages allow Dongfeng Nissan to achieve convection between the north and the south. By means of shipping, Dongfeng Nissan's logistics can cover the entire coastal area. People in the industry believe that the cost of shipping can save about 50% compared with the cost of railway transportation and highway transportation. This is undoubtedly beneficial to the “full value chain reduction” advocated by Dongfeng Nissan.

On the other hand, the establishment of the new factory in the bonded area also attracted media suspicions that Dongfeng Nissan may use Dalian Port to export. In this regard, Ren Yong did not express his denial, but he replied meaningfully that Dongfeng Nissan will actively study it. According to Dalian Automotive Industry Park, the orientation is export-oriented, new energy as the direction, and domestic self-owned brand R&D and production as the key points. It can be expected that Dongfeng Nissan will have to follow.

It is also worth noting that Ren Yong mentioned in the interview that the overall production capacity in 2015 was 1.5 million units. According to the Dongfeng Nissan mid-term business plan announced last year, the domestic sales volume is still set at 1.3 million, and 200,000 more will be sold there. Is it preparing for Dongfeng Nissan exports?