February 2015 Domestic SUV Market Sales Analysis

According to the data compiled, in February of this year, the SUV market continued to grow at a rapid rate. Sales volume climbed from 238,300 units in the same period last year to 334,600 units, a surge of 40% year-on-year, and the increase rate continued to be higher than the passenger vehicle market average (8.1%). In the entire passenger car market, the sales volume of SUV market accounted for more than a quarter to 25.5%, an increase of 5.9 percentage points year-on-year.

The SUV market is no longer alone in the Great Wall, but the full bloom of its own brand. In February of this year, there were eight models of its own brands entering the top ten in the SUV sales list, compared with only four in the same period last year. The top ten models for the SUV market in February were Haval H6, Tiguan, Ruifeng S3, Changan CS35, BYD S7, Haval H2, Changan CS75, Magic Speed ​​S3, Ford Maverick, and Chery Tiggo 3.

SUV market "big brother" Haval H6 is still sitting firmly in the top spot. Its February sales reached 20,200 units, which is also the only model in the SUV market that has sold over 20,000 units this month. Haval H2 is another model on the Great Wall. It sold 10,600 units in February and ranked sixth. As the other major model of the Great Wall, the Haval H2 market performed quite well. It was listed in August of last year and listed in the third month of sales. It will break ten thousand.

As a small SUV, Refine S3 performance can be said to be outstanding. It sold 16.2 million vehicles in February this year and became the best-selling small SUV model, ranking the top three in the entire SUV market. Immediately afterwards was the Changan CS35, which sold 13,300 vehicles this month, a surge of 87.4% year-on-year.

The top ten new cars are BYD S7, Changan CS75 and Magic Speed ​​S3. In February this year, they sold 10,600, 10,100 and 9,883 vehicles respectively, ranking fifth, seventh and eighth. It is worth mentioning that the BYD S7's brother model S6 had a sharp drop of 84.6% year-on-year and sold only 1,513 units, which fell out of the top ten, and it was the top five in the same period last year.

However, compared with the sudden emergence of independent brands, foreign brands SUV broke down. Among the top ten models, there are only two models of foreign brands - Tiguan and Maverick, and both their sales and rankings have fallen. Tiguan, which was ranked first in the same period last year, sold 12.8 percent of its sales in February this year to 18.8 million vehicles, surpassing Haval H6 and ranking second. In February of this year, sales volume of Mavericks fell by 4.2% year-on-year to 8,327 units, ranking from sixth to ninth, down three places from the same period last year.