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Futian plans to make new breakthroughs in the leading layout of light truck projects.
On September 22, China's first high-end Euro IV light truck Omar Cummins, equipped with a global environmental protection engine, and the Omar electric light trucks made their debut.
Wang Xiangyin, deputy general manager of Foton Motors Group and general manager of marketing company, revealed that Omar Cummins plans to release Asian, Japanese, and European versions in succession for 3-5 years, extending the market to Southeast Asia, Japan, Europe, and other countries.
Preemptive layout of high-end
The application of high-performance engines is one of the important factors for Omar Cummins to achieve low fuel consumption.
Wang Xiangyin explained that the Cummins ISF engine is an internationally recognized top-ranking Euro IV diesel engine. Foton Motor has begun to use technological innovation to open up the market. The technology reserves have been gradually released and some new technologies have begun to be applied.
Wang Xiangyin is also full of confidence in the overseas export of products. He believes that Omar Cummins built in accordance with the "world truck standards" has reached the European ECE safety standards and has the qualification to export to Europe.
Catalytic industry upgrade
In the product range of Foton Motors, light trucks have always been the main force of sales, and sales of low-end products have been ranked first in the industry.
The insider of Foton Motor revealed that the company's core strategy of “new energy†and building high-end products has become a catalyst for the transformation of Foton Motors. Wang Yurong, general manager of Foton Motors' Omagasalp legendary brand and deputy general manager of marketing company, said that Ouma is Foton Motor's integration of excellent global resources, market positioning of high-end light trucks with a capacity of 1.5 tons and 4 tons, and it is aiming to occupy 60% of the special car market. Market share.
However, the occupation of the high-end market is not only dependent on mature products, Foton Motor also began to upgrade on the service network. Wang Yurong introduced that Omarco has started to establish a three-tiered service network system of star service centers, service stations and quick repair shops. This year, the total number of service networks at all levels has exceeded 520 and will reach 790 in 2010.
The medium-duty card wants to make up the short board
Although the leading position in the light truck project has been established, in terms of heavy trucks, Foton Motor is still far behind in the domestic market and other heavy truck companies.
According to insiders of Foton Motor, Foton has established a high-end line for Auman's heavy truck brands and seeks cooperation with foreign investors.
Industry insiders said that the breakthrough in light truck projects by Foton Motor will boost the layout of heavy truck brands, and the recovery of road trucks in the second half of the year will begin. The establishment of the joint venture will also compensate for its weak heavy truck sector and continue to maintain Foton in the commercial vehicle sector. Leading.
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