The German brand Tire announced on its official website the first winner to register for the win tire event. Gong Zheng, a car owner from Taicang, Jiangsu Province, was awarded four free tires by the German brand Tire. Two months ago, Mr. Gong registered a member on the German horse brand tire site to participate in the company's owner registration and win awards. He was fortunate to be the first car owner to receive a quarterly tire award.
As the winner of the quarterly grand prize, Mr. Gong’s car logo 307 will be replaced with German horse brand CPC2 comfort limousine tires. “I once changed the tyres at the authorized German brand tire retailer and left a deep impression on the excellent product performance and excellent service he provided.†Mr. Gong said, “At that time, I registered on the website just to learn more about the product. With information on marketing activities, when I received a call for a winning announcement, I really could not believe that I was awarded a tire award. I could not wait to change my tires to experience a different kind of driving experience."
In February 2009, the German brand tires launched a free registration win award event on its official website, aiming to enhance interaction with Chinese car owners and further promote more comfortable and safer personal driving concepts. So far, about one hundred registered users have received exquisite gifts from the company's tires, and the four-tire quarterly awards for registered models have attracted many consumers.
“The German brand tire has been actively developing the retail network market since it entered China in 2007 and has achieved encouraging development. With the continuous improvement of the retail network, we will introduce more market activities to meet the needs of Chinese car owners.†Zhu Kunyong, Marketing Director of German Horse Brand Tire China, stated, “Our current registration and win awards will continue until December 2009. We hope that more Chinese owners can be as lucky as Mr. Gong and have the opportunity to experience the experience of German art. Comfortable and safe driving pleasure."
In the past year, the retail network of horse tires in China has been expanding at a rate of one day. It recently announced its cooperation with ExxonMobil's retail network. It is believed that Chinese car owners will be able to enjoy the quality products and services brought by the largest original tyre supplier in Europe through more channels.
About Continental Group
Continental AG is one of the world's leading suppliers of automotive parts, with sales of more than 240 billion euros in 2008. The Group's business covers general and commercial vehicle tires, brake systems, powertrain and chassis systems, sensing systems, telematics systems, automotive electronics systems and industrial rubber. It is committed to driving safety and global environmental protection. Continental Group is also an important member of the auto parts supply and R&D network. Currently, Continental AG employs approximately 133,000 people worldwide and covers nearly 190 regions in 35 countries around the world.
Continental AG is a leading company in the European tire market and holds a quarter of the European tire market share. More than 30 percent of European cars are equipped with German brand tires when they leave the factory. Continental Group Tire Division is the official sponsor of the 2010 World Cup in South Africa. For more information, visit www.ContiSoccerWorld.com.
About Continental Horse Brand Tires
Continental Horse Brand Tire was founded in 1871 and has now become synonymous with global high-quality tires and advanced tire technology. Continental's brand tires have more than 130 years of tire production experience and are the second largest in Europe and the fourth largest tire manufacturer in the world.
Continental Horse Brand Tire is the leader in supporting tires for passenger cars in the European market. Horse Brand Tire has implemented a multi-brand strategy with brands such as Continental, Barum and Sime Tires for high, medium and low-end markets to meet the needs of diverse customers.
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