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In China, there are about 30 heavy truck manufacturers with announcements (catalogues), and if there are unannounced (catalogue) quasi-heavy truck manufacturers, there are about 40. Last year, a total of 663,200 heavy-duty trucks (complete and non-integrated + semi-trailer) were sold nationwide. The average annual production and sales volume was about 15,000 vehicles, of which 10 or less were produced and sold. There are more than 20 production and sales of less than 1,000 vehicles. If we add the so-called Shanzhai version of heavy trucks listed on the market this year or next year, once production and sales are shared, the average production and sales volume may be less than 10,000.
According to the author's estimation, the total production capacity of heavy-duty trucks and quasi-heavy trucks in the next year will increase by 2 million vehicles, and it will be said to be the industry of heavy-duty trucks with a market size of less than one million vehicles and the scale of industry. For the automotive industry, China’s heavy-duty truck industry is obviously overcapacity and oversupply, resulting in a huge waste of resources for repeated investment and repeated construction. The author believes this is due to the fact that the threshold for entry into heavy trucks is too low, that the inspections and approvals of the powerful authorities are not responsible for misconduct, and that local governments have overheated investments and blindly pursue GDP performance. This terrible “car surplus†can only Appeared in China.
â— The rapid growth of China's heavy truck market has become a highly open trend
Since the winter of the global financial tsunami crisis in 2009, the scale of China's auto market has entered a period of rapid and rapid development, with production and sales ranking the first in the world. At the same time, the heavy-duty truck market, which has also achieved great development, has also attracted the treasures that domestic and foreign auto giants are scrambling to seize. Having seized market share in heavy trucks, their market competition will also become increasingly fierce.
It can be expected that "the development of China's truck market in the future will be parallel to competition and integration. Domestic and foreign truck companies will both compete and interdependent. A few days ago, He Mochi, General Manager of Scania Sales (China) Co., Ltd.: "This shows The focus of Scania's strategic development is shifting to the Chinese market, and the high-end demand for China's heavy truck market is rising. The change in the strategic focus of the company (Scania) is not only caused by the economic crisis that has occurred in the short term, but is also a result of the development trend of the global heavy truck industry. Therefore, I think the future of the global heavy truck market is in China. ".
He also pointed out that “2010 will be a turning point in the heavy truck market in China, and the heavy truck market in China will enter the stage where the demand for low to medium-end products turns to high-end products. At present, the number of annual sales of heavy truck industry in China is the largest in the world. Market capacity can also be said to be the largest; however, it still cannot be called the most important and most valuable market.The reason is that in the heavy truck market in China, the absolute dominant market is still low-end models. However, our research results show that In the future, China's heavy-duty truck market will have the fastest conversion rate from low to medium-end products to high-end products, because in some markets in China, there is already a demand for high-end products that is no different from the European market.â€
After the joint venture between Sinotruk and MAN was established last year, this year, China Jianghuai Automobile and Caterpillar Inc., Navistar International have reached a total value of RMB 4 billion (5.86). (Billion U.S. dollars) joint venture plan, which will include the construction of two cooperative projects including heavy trucks and engines. Among them, the diesel engine project, JAC and Navista International Group plan to invest 50% each. At present, negotiations on certain technical details will soon complete cooperation negotiations. The planned joint venture heavy truck company will be established at JAC's manufacturing base in Hefei with an initial capacity of 40,000 vehicles. If all goes well, the agreement will enable Caterpillar and Navita International to join the 150 billion yuan heavy truck market in China and compete with Daimler and other European companies.
â— The "high, big, and full" heavy trucks are the incentives for attracting influxes
In the past two years, the heavy truck market in China suddenly started to fire. The Chinese and foreign industries stared at this big cake inside and out, and the related and unrelated industries all broke into the heavy truck industry and formed a high-profile over the single-wood bridge. trend. There are special vehicles, agricultural vehicles, passenger cars, motorcycles, parts and components, and even car dealers have also entered the heavy truck market. For example, “Lifan and the big fortune that produce motorcycles come in. The Chery that produces passenger cars comes together with CIMC to produce special vehicles. Yuchai, Fast, and Fuhua, which produce parts and components, have also joined in the collection of a few points. Brilliance couldn't sit still and enter the heavy truck market. The cloud steam that was once abandoned by Dongfeng could only be relied on to sell qualified certificates...."
"High, big, and full" is the main incentive for attracting heavy trucks. The so-called "high" means that the heavy-duty truck industry is highly profitable. "Everything in the world is profit-seeking, and the world is greeted with benefits." In fact, these influxers have overlooked the fact that heavy-duty trucks are also high-tech and high-quality products, and the funds they invest are huge. The so-called “big†and “all†means that enterprises must be weighed in order to become bigger and stronger. Only in this way can product lines be enriched, can they show the high-tech level of R&D, so as to achieve the goals of people without me and people with me. Only by qualifying with competitors can we qualify for market competitiveness. At the same time, blindly attracting investment and pursuing GDP performance by local governments have also contributed to the new influx.
â— The vicious competition of heavy trucks in China is not conducive to the sound and orderly development of technology and the market
Newly-emerging truck companies can initially imitate or even copy competitors' products and marketing models. However, long-term development requires continuous research and development and superb marketing creativity. Buying a component assembly product can only be solved by a solvable company for a while, but it is only necessary to build its own component supply chain to become bigger and stronger. In addition, due to the extremely complex working conditions of heavy-duty trucks, the requirements for matching technologies are extremely high. Even if they are assembled and assembled, they also have high scores, requiring huge investment in R&D and long-term technological accumulation. Although the threshold for the production of heavy trucks on the surface looks very low, in recent years the threshold for the technology market has increased substantially. It is not easy to enter and leave, and high tuition fees are indispensable. If you continue to pay a 3-4 years, it means bankruptcy.
Heavy-duty trucks are a technology-intensive industry. Heavy-duty trucks are required to be more reliable, safer, and economical than N models. At the same time heavy trucks are production materials, which are the most important tools for users to survive and make their own fortune. Therefore, its reliability, safety and economy are particularly important. At the same time, heavy trucks have higher requirements on the manufacturers' technological level and service capabilities. Although many assembled trucks with counterfeit heavy trucks are advantageous in terms of price, the quality and reliability of their products are difficult to guarantee. The impact of the new influx of Shanzhai version heavy trucks on China's heavy truck market may not only be a loss for users but also the entire heavy truck industry in China. The resulting repetitive investment has caused waste, overcapacity, and potential safety problems in products. Low-cost vicious competition is also not conducive to the sound and orderly development of China's heavy truck technology and the market.
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