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To do business by business, it is a process of buying and selling goods and earning a difference from it, but it also involves a lot of knowledge. In terms of purchase, how to determine the quantity, quality and type of purchase, the ratio of purchase funds and liquidity How to determine when to replenish and how to determine the quantity of replenishment should be understood as an operator. Below, we will introduce the basic knowledge commonly used in these businesses to everyone, hoping to inspire some small operators who are just getting started.
First, the wholesale and retail profit model The biggest difference between wholesale and retail is: wholesalers sell a single commodity with low profit, only through a large number of shipments can make money, while retailers sell a single commodity with high profits, but the shipment is more than Less wholesalers.
At the beginning of the store opening, most operators do not want to press too many products, so they will choose only a small part of each product as a sample, and gradually learn about the market demand of consumers through samples. If you find that the demand for this product is large, then decide to replenish it, because it is relatively safe and the risk is small. But this method also has a disadvantage, that is, when you ask the wholesaler to buy a single product, or if no one is willing to give you the goods, even if the price of the goods is higher than the wholesale price. In this way, the higher purchase price and profit of your product will inevitably lead to your price being uncompetitive. Many customers will give up buying, which will invisibly interfere with your judgment on the market prospect of this product.
Therefore, before you do, you need to have a deep understanding of the needs of the customer population, and have absolute confidence in your choice of eyes (if you have no confidence in your own selection, what else is there?), enough wholesalers are given in the purchase process. Sincerity and confidence, use the quantity to get a good wholesale price for yourself.
Second, the quantity of incoming goods The purchase quantity includes multiple parties, such as the purchase amount, the type of goods purchased, the type and quantity of individual goods. There is a relatively simple way to determine the purchase amount, which is to add up the monthly operating costs of your entire store (including store rent, artificial water and electricity, taxes, management fees, etc.), and then divide by the profit rate, the data is you The amount to be purchased each month. For example, if your total operating cost is 5,000 yuan and the average profit of the product is 200%, then you need to import 2,500 yuan at least, because 5000/200%=2500. In this case, you can just balance the income and expenditure. . If you just entered the 2,000 yuan. Then even if you sell the goods within one month, your profit is only 4,000. It is not enough for your expenses.
The first time you purchase a product category should be as much as possible, because you need to give customers a choice of various products. When you have a certain understanding of the customer, you can lock a certain kind of product, because the funds are always limited, only by focusing the funds into a limited variety, you can only purchase a large amount of products, requiring wholesalers Give a lower wholesale price.
When you lock in certain types of products, the number of individual item types can be broken down into display quantity, inventory quantity, and turnover quantity. The quantity displayed is the quantity you put on the shelf. The quantity of stock is the quantity of stocks in your warehouse. The turnover quantity is the actual quantity of shipments during your two purchases. From the conclusions of operators with many years of operating experience, at least three of each item can maintain a relatively benign commodity turnover. When you enter a product and there is a hot sale, you will soon need to replenish the product separately. At this time, no matter what time and money you spend, it is not worth the loss. And you don't replenish, you have to watch the customer leave in disappointment. But if you enter 3 pieces of the same product, other products are likely to need replenishment during the sale of these 3 products, so you can replenish the goods at one time to improve the efficiency of replenishment, thus saving money. Goods expenses.
Third, how to get the support of the wholesaler can affect the wholesaler's support for you. There are two factors: the first one is your first purchase amount. If your initial purchase amount is too small, the wholesaler will think that you have no strength, or You are not confident about his products; the second is the frequency of replenishment. If you often go to the wholesaler to replenish the goods, even if the quantity is small, the wholesaler still thinks that your goods are fast turnover and can bring him long-term benefit. The wholesaler's support for you will be notified as soon as new goods are available, and he will automatically adjust the price the next time he purchases. In addition, if the wholesaler thinks that you are an important customer, it will generally reveal to you that the recent sales of such products will make you more accurate in the market and customer judgment.
Fourth, the rules of the wholesale market 1, do not slowly check your products in the wholesale store.
When you mention the goods, you only need to clear the quantity. Generally, go back and find that the product has a problem and then ask for replacement (of course, not too far from the purchase time). If you pick up the goods in the wholesale store after picking up the goods, the wholesaler will feel that you are a very troublesome customer, and therefore do not want to deal with you for a long time.
2. Don't expect to reduce the risk by replacing the goods with the wholesaler.
When you purchase the goods, don't ask the wholesaler if the product is not good enough to sell it. If you ask this question, you will be recognized by the wholesaler that you have not done business before, it is on the business field. Novice (if the risk of doing business can be controlled to this point, maybe everyone is rich), then it goes without saying that you have guessed what kind of offer the wholesaler will give you. The wholesaler is not obligated to bear the risk of purchasing the goods, and he is able to replace the defective products for you.
3. The price adjustment in the wholesale market is small.
As mentioned earlier, the profits of wholesalers' single-item goods are very low, and the downward adjustment of commodity prices cannot be like retailers. The general adjustment is 2 to 3. It is already very good to be able to drop 5 yuan. If you are stalking the wholesaler and ask for a 20% discount on the wholesale price, the wholesaler will know that you rarely mix with the wholesale market. On the other hand, in the wholesale market, the general goods are transported by car or railway (because the transportation cost is much lower than the express delivery), and the buyer is responsible for it. If he meets a good wholesaler, he is willing to I will help you to check in, but the cost and shipping cost of moving to the yard must be paid by the buyer himself.
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