In May, the overall flat import car bucked the trend

In May, the auto market reappeared. A few days ago, the reporter visited the dealers of Guangzhou Baiyun Avenue and Fangcun. Although some of the vehicles were engaged in attracting customers and engaging in various promotions, in the face of a temporary or dull market, the efforts of this time seemed to have been lost. . Even on the weekends, the overall situation is not only satisfactory but also traffic. However, in the off-season off-season environment, most dealers believe that the current market situation has improved, but only a relatively gradual recovery, so it is also ready to survive the light May.

Sales volume is still flat

“At this time in previous years, there were several orders every day. Compared with the current situation, it is of course much more deserted.” Cheng Quan, general manager of Guangchang Honda Dachang Line Xilong Store, disclosed that “the sales volume has dropped by at least 30 compared with the same period of last year. %, compared with the previous month also fell by about 15%. "Actually, such a dismal sales volume is not a minority, Southern reporter learned that in the Baiyun Avenue area, a number of Japanese 4S shop, sales in May have appeared to varying degrees The continued decline.

For non-Japanese brands, the decline in sales volume is relatively flat. The European and American departments did not suffer too much in the earthquake in Japan, so the decline in sales was mainly affected by the coldness of the entire automotive market. Li Ying, the marketing manager of Hao Wei Changan Ford 4S Store in Guangzhou, said that so far, the traffic volume in May has dropped by about 15%, and the sales volume has also fallen by 10%. The current offer is basically the same as the previous period. Fox offers at around 7,000 yuan, Mondeo - winning 2.3L discount of 2,000 yuan. However, Guangzhou Auto Honda’s car-selling discounts for some of its hot models have narrowed. Accord's Rangli dropped from the previous 12,000 yuan to 10,000 yuan, and the frontier discount also fell to around 5,000 yuan.

Due to the declining volume of sales, stocks have gradually moved away from the dilemma of “out of stock”. “In addition to the awkwardness of the Odyssey and the Accord, the supply of various models is still relatively sufficient, and basically it can be achieved. Lift the car right away. The Accord 2.0L may take around 20 days to pick up the car. According to current sales, inventory can be sold for about 20 days."

In the face of such a depressed auto market, some dealers are not very worried. “At this stage, consumers are all waiting and watching, and the apparent demand for cars is not very strong. For the time being, such dullness is still expected.” When asked When there is any expectation for the auto market in the second half of the year, Cheng Quan confidently stated that “after the second half of the year, after the production capacity in Japan basically recovered, a series of promotional activities was launched here. It was previously suppressed by the market’s overcast. The market demand will be released quickly and the expected sales volume will be the same as last year."

Imported cars rise against the trend

Compared with the bleak state-owned cars, the sales of imported cars still maintain a strong momentum. Chen Xiang, the market manager of Guangdong Volkswagen, which is the import public of the Volkswagen Group, said that he was very relaxed when talking about sales in April. “Sales in April rose by about 30% compared to the same period last year and there was basically no significant change from the previous quarter. Regardless of the off-season or peak season, our monthly average sales volume is floating around 150 vehicles.” Overall sales in the automotive market declined In the big environment, luxury cars and imported cars have become the most stable models in the market.

The large rigid demand for imported cars is the most important reason for the growth of imported vehicles' sales in the market. "Buyers of imported cars are relatively strong in consumer spending. The price factor is not the most important factor. Therefore, even if the market price often fluctuates, The demand for imported cars is still relatively stable.” In addition, the supply is relatively abundant, and the number of models is large. The large amount of publicity has also promoted the sales of imported cars.

As for inventory and pick-up time, “the current import public’s inventory is sufficient for daily sales, but the supply of some hot models is tighter. The Touareg, Scirocco, and Tiguan may need a month to two months of pick-up time. , Other models can basically get a car."

Chen Xiang said that it is expected that sales of imported vehicles will maintain the status quo in the second half of the year and there will not be much ups and downs.