Instrumental electricity supplier competition intensifies the rise of vertical marketing

In the past decade, China’s e-commerce has grown from scratch, from prosperity to prosperity, and has experienced a period of rapid development. Recently, the latest data released by the China Instrument and Meter Industry Association in 2011 showed that last year, the scale of production and sales of the instrumentation industry in China exceeded 500 billion yuan for the first time, and 5,521 enterprises above designated size in the industry, in the context of the “weak” global economic environment, China’s equipment The instrument industry has opened up a new road of development in the manufacturing industry by joining hands with e-commerce, opening up the domestic market, and has become a “unique” high-speed development industry.

The potential of e-commerce in the development of instrumentation industry is infinite. With the continuous expansion of market demand, the instrumentation industry that is closely related to people’s lives has also experienced rapid development. However, due to technological and innovative reasons, the domestic instrumentation industry and foreign countries still have huge The gaps, the lack of key core technologies, and the low level of duplication, the stability and reliability of products cannot be fundamentally solved, and imports are still heavily dependent on high-end precision instruments. A large number of imports have adversely affected the development of the industry.

Internet e-commerce can help domestic instrument and meter companies participate in domestic and international competitions, and have direct dialogue with international markets, helping enterprises to quickly break through technological bottlenecks and achieve technological innovation and upgrading. Utilize this new e-commerce trading tool to broaden the company’s current sales channels, improve the business environment, optimize and activate the entire industry chain, actively integrate into the Internet trading model, use the Internet, and use e-commerce to expand the business. .

Comprehensive Business Platform and Search Engine Marketing Leading Roles Currently in the domestic e-commerce market, comprehensive commerce platforms represented by Alibaba and HC Network have played a pioneering role in the early days of the Internet. Their development marks the e-commerce of China. With the rise, the popularity among netizens is also rising, and more and more companies are participating in it, allowing the instrumentation industry to taste the sweetness in e-commerce.

In addition, many users use Baidu, Google and other search engines to optimize their keywords and purchase bids. In order to obtain more order conversion through continuous increase in exposure and click volume, Baidu has become the largest SEM since Google exited China. Mainstream. In the current development of the Internet, these two are still leading the way.

Vertical industry portals may rise up in the golden age but as competition in integrated platforms and in competition with search engine rankings intensifies, some companies have turned to more professional industry websites, and instruments such as China Chemical Instrument Network are represented. The industry website gradually began to rise. After years of hard work, it has become more and more popular.

In today's information age, the number of unimpeded information channels and information resources determines "life and death and success or failure". This is especially true for instrumentation, a highly specialized field. It integrates and develops all the advantages it has, establishes a complete set of service systems and models, and has many advantages such as the timely release of inquiries, complete and comprehensive data resources, authoritative information and professional expertise, and extensive network coverage. The appearance of a personalized industry portal site is no doubt a plus for the Chinese instrumentation industry that is in the stage of gradual development and growth. It will surely maintain the balance of the entire industry chain and establish more reasonable information exchanges. Channels play an important role in promoting.

The entry threshold for vertical e-commerce websites is not high, but the e-commerce market is still not a mature market. Regardless of whether it is a comprehensive or professional electronic website, the profit rate of its individual products is not high. Bulk purchases require a certain amount of funds and have strong financing needs. Therefore, it is not easy for enterprises to develop. How to maintain customer loyalty, as well as product cost control, logistics cost control, and product personalization are issues that these e-commerce websites should consider.

China's instrumentation industry has made great contributions to the development of this industry through the extensive application of e-commerce. With the arrival of the Twelfth Five-Year Plan, China's instrumentation industry will also enter a period of rapid development. In the next five years, the total industrial output value will reach or approach RMB 1 trillion, and the average annual growth rate will reach 15%. In the next five years, the application of e-commerce in the instrument and meter industry in China will open up the market and will become the mainstream trend of continuous industry development.