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Brilliance Automotive may start a joint venture in the commercial vehicle sector.
A few days ago, the relevant person in charge of Brilliance Automotive said in an interview with reporters that "Brilliance and Russia's heavy truck manufacturer Kamaz's cooperation project is expected to be officially signed before the end of this year, in the future the products produced by the joint venture company will enter the heavy truck field."
"After the project is completed, it will not only make up for the lack of blanks for Huachen Motor's heavy-duty truck products for many years, but it will also become another successful model for Brilliance to develop a special-purpose vehicle market through a joint venture and cooperation model," said the relevant person in charge of the said Brilliance Automotive.
However, because Daimler holds a certain stake in Kamaz, this may increase the complexity of project cooperation.
<br> <br> project is expected to contract this year, April 15, Qi Yumin, chairman of Brilliance Auto Group Kege on the Kamaz general manager Kim Sergey阿纳托里耶Abramovich, as well as the end of the Automobile card Zhang Dajun, general manager of Mas Group, signed a memorandum of cooperation.
It is understood that Kamaz's products cover heavy trucks, light buses, special vehicles and other vehicles and parts, production capacity has achieved 2 million vehicles, 2.7 million engines and power plant production.
According to the above-mentioned person in charge of Brilliance Automotive, “The details of the cooperation between Brilliance and Kamaz have been basically established and it is expected to sign the contract by the end of the year. In the future, Kamaz will set up a joint venture in China to localize the production of related products of Kamaz. Future Brilliance Automotive and Kamaz's joint venture products will enter the field of heavy trucks in China."
It is understood that in recent years, Brilliance Automotive has been dedicated to the development of the special-purpose vehicle business segment. Yan Yumin once said that if Brilliance Automotive is likened to an aircraft, China and Jinbei are the fuselage of the aircraft. BMW Brilliance and special-purpose vehicles are Wing.
To this end, Brilliance Automotive plans to invest 10 billion yuan in the field of special vehicles from 2012 to 2016, and has invested in the construction of a large-scale special-purpose vehicle production base in Dalian, a special vehicle production base in Dalian. At the same time, Brilliance Automotive adopted a joint venture and cooperation to accelerate the introduction of internationally renowned companies and promote its high-end development.
Brilliance abacus <br> <br> Kamaz joint venture with Brilliance Auto, after all, or in order to promote their own brands in the domestic market and the development of Russia.
It is understood that the current Brilliance Automotive own brand business has achieved steady development. According to the data, in 2013, Brilliance Automotive achieved 777,000 units of vehicle sales, a year-on-year increase of 15.7%, of which China's total vehicle sales were 182,000, an increase of 19.7% year-on-year; Jinbei Automobile's sales were 388,000, an increase of 5.9% year-on-year.
Not only did sales increase, but Brilliance’s operating revenue also continued to increase. Sui Yumin said in an interview with reporters: “Once last year, Huachen’s operating income reached 128 billion yuan, it plans to reach 150 billion yuan this year, and the net increase will reach 20 billion yuan in the future.â€
From the product point of view, Brilliance's own brand products have entered the market of cars, SUVs, light buses, light trucks, but do not involve heavy truck business.
“The relevant chassis of the future Kamaz will be imported into the Jinbei brand and will further promote the self-owned brand business,†a source revealed.
It is understood that Russia has become one of the world's most promising markets in the past two years. The population of the country totals 142 million people. In 2013, a total of 2.78 million vehicles were sold. Some analysts believe that the Russian market has great potential.
To this end, Brilliance Automotive is also stepping up its efforts to deploy this market. At present, it has established two KD (parts assembly) factories in Russia, one for producing Chinese brand products, and China V5 has been officially listed as the first product; the other is mainly produced. Gold Cup brand products.
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