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In recent years, with the gradual delisting of incandescent lamps, a wave of light changes, LED as a new type of green energy-saving energy, has naturally become a key application target for renovation and construction projects, which also makes the previously slightly quiet engineering channels. Renew your vitality again. Looking at the whole country, major projects have sprung up: Changsha Metro, Kunhu High-speed Railway, Guangyuan Expressway, etc., all marked with LED lighting.
For a long time, engineering channels have become a must for merchants because of their large volume and high profits. At present, LED lighting enters the critical period of channel layout. As a piece of fat meat, the engineering channel has its own advantages that cannot be matched by other channels, but its The potential high risk is not affordable for the general business. On the one hand, the engineering channel takes up a lot of capital and the return period is long; on the other hand, the current LED terminal retail share is low, most of the businesses are living by engineering, and the market competition is more Intense.
Faced with the increasingly low-cost engineering channels, many businesses have expressed their willingness to do so, but they still adhere to the principle of not abandoning or giving up. What is the performance of the lighting engineering channel in the LED era? Good or bad geometry? To this end, the special launch of this period of LED lighting engineering channel = high profit topic, and see how industry experts explain.
The LED channel engineering channel manufacturers directly participated in the Guangdong Huari Lighting Co., Ltd. deputy general manager Zhao Jianfeng made a comparison between the traditional lighting era and the LED lighting era engineering channel: in the traditional lighting era, lighting engineering is generally the manufacturer with the dealer Only a few, such as the Olympics, the World Expo, the National Games, etc., need to cooperate directly with the manufacturers because of the high requirements for bidding. In the LED era, due to the government's vigorous promotion, more and more outdoor projects and municipal renovation projects are directly involved by manufacturers, reducing the dealer's links, greatly increasing the profits of the manufacturers, making the engineering channel a part of the lighting industry. Fat meat.
For the direct access of the factory to the engineering channel, BYD Lighting Channel Director He Lun also agreed that in October 2013, BYD Group registered and established Guangdong BYD Energy Saving Co., Ltd., opening a new engineering channel cooperation mode. In the original engineering direct sales agent and other modes, it brings more possibilities and more space to the project operation.
He Lun explained to reporters that the original traditional engineering channel cooperation is relatively simple, the engineering agency funds are under great pressure, and the project follow-up is cumbersome. Now, BYD provides one-stop service for engineering channels. In short, BYD funds, BYD out of technology, BYD products, and BYD's sale, the ultimate benefit. In this way, the engineering channel reduces the risks and circulation links in the project operation, and ultimately brings more smooth profit and profit.
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