Light and miniature trucks have become the main force for China’s auto exports

Since last year, China's light and micro-card market has gradually entered a relatively mature period of development. Its production and sales volume has also maintained a steady growth rate. According to statistics from the China Association of Automobile Manufacturers, light trucks produced and sold 496,281 units and 494,603 units in the first half of this year, an increase of 10.59% and 10.3% year-on-year, while micro-card production and sales were 141,052 units and 139,185 units respectively, representing a year-on-year increase of 15.66%. And 17.52%. This sustained and rapid growth has made the light and micro-card markets the pillars of the stable development of the truck market.

At the same time, a good market environment has enabled all major light and micro-card companies to devote more energy to independent product R&D and improve product quality. In this process of sound development, light and micro-card companies, which have gradually increased their comprehensive strength and core competencies, have begun to turn their attention to overseas markets with broader development prospects. In the development of the past two years, China’s light and micro-card export target markets have already covered the Russian Federation, the Middle East, Southeast Asia, North Africa, West Africa, Central and South America, and other countries and regions. The export form has also gradually developed from a single vehicle product export. To combine the export of KD parts, export of technology and export of capital.

Through the development in recent years, China's light and micro-card exports have also become the main force of China's auto exports. The auto export data of China Automobile Association shows that the light and micro card exports from January to May this year also delivered a satisfactory answer. According to statistics, from January to May, China's auto exports totaled 113,259 vehicles and the trade volume was 1.066 billion U.S. dollars. Of these trucks, a total of 52,701 were exported and the trade volume was 348 million U.S. dollars. For light and micro-cards (≤ 5 tons trucks), a total of 47,424 vehicles were exported from January to May, an increase of 47.19% year-on-year; the trade volume reached 233 million US dollars, an increase of 55.87% year-on-year. From the data, it can be seen that the cumulative exports of light and micro cards accounted for 41.87% of the total automobile exports from January to May, accounting for 89.99% of the total truck exports; the light and micro-card transactions accounted for 21.86% of the total exports of automobiles. , accounting for 66.91% of the total truck export trade. The important position of light and micro-card exports in China's auto exports is obvious.

The steady growth of light and micro-card export markets has been a good indicator of light and micro-card manufacturing companies in China. These companies have also tasted the sweetness of the light and micro-card export markets while creating a brilliant market. Fukuda, Dongfeng, Jianghuai, Zhongxing, Chang'an, and other major exporters of light and micro cards also rank among the top in the sales volume of the corresponding models of the China Automobile Association. The reporter learned that under the favourable export environment, the domestic major light and micro-card manufacturers have all invested more in product exports.

The person in charge of the Jianghuai Overseas Business Department told the reporter that JAC has made exporting as one of the key points, transformed the service marketing model, adjusted the organizational structure and management methods, and established the overseas business division under the original sales company as an independent company. In terms of product structure, JAC also spreads from a single light truck export to full-line product exports.

In the development of overseas markets, ZTE's pace seems to be faster. Guo Junfeng, the manager of ZTE's advertising department, summed up the report and said that in the first half of the year, ZTE's exports have embarked on a regular development path and achieved two major breakthroughs. Guo Junfeng said that the first breakthrough was the development of the U.S. market. ZTE's existing U.S. technical experts had more than 20 people and all participated in the daily development of the product. Currently, ZTE’s new generation of products has passed safety standards for collisions in the United States. This shows that ZTE’s products have completed a substantive work from product development to market demonstration in the process of going to the US market. Another breakthrough is the breakthrough in export products. Guo Junfeng said that ZTE has 500 pickup trucks for a number of products exported to Ukraine in recent days. Unlike previous export products, which are mostly cheap and low-end, this time, the export pickup truck is ZTE’s high-end product. , each equivalent to more than 90,000 yuan.

Although young and micro-card exports have maintained a good momentum of growth, there are still some problems. In this regard, all companies have also kept a clear head. Jianghuai's related sources told reporters that in addition to product quality, after-sales service, marketing and other aspects still need to be improved, this year's auto exports still face some new difficulties. First of all, domestic exports are generally faced with the problem of logistics transportation. Although there are orders and products are produced but cannot be shipped, this phenomenon is particularly prominent in the first quarter. The source said that because the car belongs to bulk cargo transportation, the general container can not be transported, but can only be transported by a limited number of ro-ro shipping companies. However, with the increasing frequency of international automobile logistics transactions and the increasing volume of transportation, there has been a shortage of transportation resources in the first half of the year. Second, the unstable situation in some international regions has also had a certain impact on China’s auto exports. For instance, the Lebanon-Israel war affected the entire Middle East market. The war caused most of the ports in the region to be closed temporarily, thus interrupting the transportation channels. In addition, political instability also affected the development of the local economy and caused the local purchasing power to decline.

How can light and micro-card companies solve these problems? Guo Junfeng suggested that the challenges experienced by domestic auto companies in the process of “going global” are very fierce. Domestic companies must not only make preparations for product technology, quality, and service, but also have sufficient research and research on the international market. Grasping, early assessment of the fresh market and the introduction of after-sales service are all critical. No matter which company, it is necessary to choose its own export-oriented country according to the advantages of its own products and the development of the cooperative market. Guo Junfeng emphasized that companies should make systematic preparations before going global, and should not blindly follow suit.