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On January 20, 2010, Zhengzhou Nissan's annual distributor meeting was held in Dongguan. At the meeting, General Manager Guo Zhenlu officially released the "challenge of the '10-20' three-year business plan," that is: sales in 2010 to challenge 100,000 targets, including Shuaike, Capstone, NV200 three new product challenges 50,000 In 2012, sales volume challenged 200,000 vehicles, among which CDV sales volume challenged 80,000 to 120,000 vehicles, pickup trucks 40,000 to 40,000 vehicles, SUVs 30,000 to 30,000, and Capstone 20,000 vehicles. And we will strive to cultivate a multi-series product line supported by at least three star products within three years.
In 2009, Zhengzhou Nissan sold a total of 56,056 LCV models of various types, an increase of 19% year-on-year, and continued to maintain its leading edge in market segments.
2009: Market performance is remarkable
In 2009, the performance of the Zhengzhou Nissan market was remarkable. Two new cars have been launched in succession - the city's versatile commercial vehicle and the high-end light truck Capstone. The LCV product line is getting full and the corporate strategy is becoming clearer. The construction of the second plant in Zhengzhou Nissan was smoothly advanced according to Nissan's global standard design and planning. At the end of November 2009, the construction of the general assembly, welding equipment, paint shop and other infrastructure was completed. It is expected that the installation and commissioning of the equipment will be completed in April 2010, and it will be officially completed and put into production in September.
The listing of two new cars is a highlight of 2009 Zhengzhou Nissan. As the representative model of CDV, the city's versatile commercial vehicle is a handsome passenger. It combines the advantages of minibuses, cars, and MPVs. It is the best choice for the upgrade and replacement of microbuses, and it becomes the best choice for Zhengzhou Nissan to enter the public. The first masterpiece of the car market.
The NISSAN brand high-end light truck Capstone is famous for its low TCO (comprehensive use cost) and high DQR (high quality, high reliability, and high durability). It is the first light truck type introduced by Nissan in China. . The car uses a large number of the world's most advanced light truck technology, and will once upgrade China's light truck technology to the international advanced level.
Not only that, but also created a "classic new car market classic case." The "100 cities million free to use big action" approach to listing, the right to judge the new car directly to consumers, highlighting the confidence of Zhengzhou Nissan to the handsome customer, set a new benchmark for China's new car market. 2010: Coexistence of Opportunities and Challenges
According to the plan, the NISSAN brand NV200 will be launched in June 2010, and it will form a “fly-and-go†structure with the already-sold Shuai passengers, jointly segmenting the CDV market with great potential, and becoming another masterpiece for Zhengzhou Nissan to launch challenges to the Volkswagen market.
The construction of the second plant with a planned production capacity of 120,000 units is progressing smoothly. The mass production will be officially completed in September 2010, and the overall strength of Zhengzhou Nissan will thus rise to a new level. After the second plant is put into production, new production capacity will be fully explored to maximize the operating efficiency of the new plant.
However, “challenging the '10·20' three-year business plan†objectively requires companies to make corresponding adjustments to marketing concepts, sales networks, operating models, and corporate culture. The challenge is self-evident. In this regard, Guo Zhenfu appeared confident. He said: Zhengzhou Nissan will use innovative thinking through the three pillars of merchandise, cost, and marketing network and a management foundation, integrate and utilize superior resources, realize the company's accumulated achievements, and promote the achievement of the challenge goal.
First, continuously adjust the product structure to provide a product base for rapid sales growth. For many years, Zhengzhou Nissan has been manufacturing car-based vehicles. From D22 to Paladin, from R&D to Odin, it has become the undisputed number one brand of car use in the industry. The new space for development in the future lies in the Volkswagen model. The SUV and the NV200, which will be listed in the first half of 2010, are highly competitive vehicles, representing the upgrade direction of micro-bus, and the market prospect is very broad.
Secondly, the marketing network construction based on product structure adjustment has been fully carried out. The goal of Zhengzhou Nissan is very clear. It is to create a double network marketing system with “big customers + mass customers†with strong sales force.
Again, reducing costs has become another focus of Zhengzhou Nissan's work in 2010. Its goal is to meet or exceed the industry's equivalent cost level.
In addition, the completion and commissioning of the second plant will provide production capacity protection for Zhengzhou Nissan's development in the next few years. Apart from launching more and more competitive models, it will also effectively promote the development of large-scale management of Zhengzhou Nissan to efficient operation.
In fact, as the global economy continues to pick up, the Chinese economy will continue to maintain a "good and fast" trend in the future. In this context, China's autos are expected to maintain an average annual growth rate of more than 10% in the next few years, and eventually rush to the annual sales volume of 20 million vehicles. The huge market demand will undoubtedly provide rare development opportunities for auto companies including Zhengzhou Nissan.
It can be said that internal and external conditions jointly determine that Zhengzhou's Nissan will achieve sustained and rapid development in the next few years.
Zhengzhou Nissan Motor Co., Ltd. is the first vehicle joint venture company of Nissan Corporation in mainland China. It was established in March 1993. In October 2004, Dongfeng Motor Co., Ltd. reorganized Zhengzhou Nissan. The current shareholding structure is 51% for Dongfeng Motor Co., Ltd., 28.651% for Dongfeng Motor Co., Ltd. and 20.349% for Nissan Motor Co., Ltd. Registered capital of 1.29 billion yuan, total assets of 4.3 billion yuan.
According to the dual-brand development strategy, Zhengzhou Nissan currently has NISSAN and Dongfeng brands and seven series models, among which the NISSAN brand includes the D22 pickup, Paladin SUV and Capstone high-end light trucks. The Dongfeng brand includes Ruiqi pickup and its multi-function vehicles. , Odin SUV, Yu Xuan MPV, Shuai Ke City, a multi-purpose commercial vehicle.
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