Stirling said that the brutal competition from the Middle East and Asia will eliminate a large number of crackers in the European region. Stirling said: “Compared with the cost of ethylene crackers in other parts of the world, these devices will be economically uncompetitive and closure is the most reasonable choice. However, the specific situation needs to be analyzed specifically because shut down devices will also face many obstacle."
Stirling said that in order to survive and develop, the European chemical industry needs to play its own advantages, rather than "hard", because the Middle East and China's raw materials and markets have unparalleled advantages. The advantage of European chemical industry lies in its advanced technology and expert team. Its leading position in product and technology innovation is beyond the reach of the Middle Eastern and Asian chemical industry. In addition, the European chemical industry should use its long-standing and close relationship with its customers to provide innovative products and solutions to its customers so as to seize market opportunities.
KPMG said that looking ahead, chemical manufacturers in the Middle East and Asia will acquire more European chemical companies to acquire advanced technologies. In the medium and long term, this is a potential threat to the European chemical industry. Since the acquisition is completed, new owners may close European installations and their focus is on acquiring technology.
In the past few years, Saudi Basic Industries acquired the common chemicals business of Dutch DSM. Abu Dhabi IPIC acquired Nova Chemicals of Canada and shares in Borealis and OMV. In November 2009, IPIC also said it was acquiring a European company, and Bayer MaterialScience was also within its scope of acquisition. India Prudential Industries is currently bidding for the Dutch company Lyondell Basell. On February 2nd, Mexican Fluorine Chemicals, a subsidiary of Mexichem, spent US$350 million to acquire the entire Ineos Fluorochemicals business in North America, Europe and Asia.
KPMG pointed out in the report: "We will see more joint ventures between the Middle East and China, because they are closer geographically, while the Middle East has cheap raw materials, and China has a huge market."
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