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Founded in 2015, MacAdam Corporation specializes in the automotive lighting market, providing LED light sources to optical modules with thermal, optical and drive system design capabilities. The author was fortunate to interview McAdam's deputy general manager Wu Jiaxiang to share the Chinese automotive lighting market perspective and product launch plan. China's automotive lighting market view Closer look at the Chinese automotive market, and successively saw the introduction of LED headlights for vehicles of the 200,000 RMB class. The rapid penetration rate of LED headlamps in China's own auto brands has enabled Chinese automakers to actively look for LED manufacturers capable of producing and designing LEDs for cooperative development. To put it simply, the Chinese car types are classified into three types: high-end, mid-range, and low-end models. First, high-end models with intelligent headlights design, to promote the market with joint venture brands, car manufacturers are actively looking for compatible hardware and software design. Second, the mid-range models are mainly mainland-owned brands, and the price ranges from RMB 910,000 to RMB 150,000. Due to fierce market competition, manufacturers are planning to upgrade the headlights of current models to increase the product's topicality. For the LED. The current research and development direction is: the use of fisheye plus LED light source module or LED bulb solution. However, the design of the fisheye has the disadvantage of weight, coupled with fierce price competition and limited market development. The LED bulb replacement scheme can adjust the light source for each vehicle type without changing the lamp housing. The lamp manufacturer is quite suitable. Paying attention to it has also become the development direction of McAdam for the Chinese market. The alternative LED light source headlight module has a simple optical design, while solving the problem of light type, heat dissipation and small installation space. A group of people who have an average qualification of more than ten years, McAdam, look at this opportunity to develop a halogen lamp. The LED light source module not only doubles the average brightness, but also integrates the cut-off line required by regulations into the product through LED and optical design. The lamp light customer can directly use or fine-tune the lamp housing structure and immediately introduce the change. The LED headlights are available for consumers to choose from. The characteristics of the product are summarized as follows: 1. Optical design: McAdam's single filament product, the structure of the light source body can be universal, through the patented optical design, can be combined with the existing lamp housing, can produce a cut-off line. For the lamp manufacturers, the use of MacAdam's light source module, car manufacturers do not have to spend design fees, product development will be faster. 2. Heat Dissipation Problem: The fan is not used in the design of the MacAdam product. Compared with other light source module manufacturers, in addition to reducing the size of the light source module, it can also reduce the problems caused by the use of the fan, such as the product life is not as expected, the interference caused by the fan and the risk of failure. 3. Car body space: At the same time, the product design is more compact, more suitable for the car space body, and also solves the problem of mold design development and circuit machine component design. 4. Warranty and reliability: In addition to the product warranty for three years, McAdam is more in the same industry, insuring the product a US$1 million product liability insurance, which also allows the lamp factory to use its products with confidence. As an industry recruit, McAdam is more active in product collaborative development and resource sharing. Because the entire light source module has been modularized, customers or peers can choose some of the module licensing applications plus their own or collaborative design to launch their own products. This also allowed McAdam to cooperate with two Japanese and one European post-installation brand manufacturers to develop and design a new generation of lamp products in less than half a year. At present, many technology companies are actively rushing into the automotive market. The author finds that McAdam's two major directions, the first: products from design to mass production, must meet the requirements of the car regulations; second: open mind, share resources and leverage The attitude of force can be used for reference.
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