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After the launch of its own commercial vehicle brand MAXUS Chase, SAIC has recently begun to integrate commercial vehicle brands. At the end of May 2011, SAIC's own brand MAXUS Chase Wuxi Plant was officially started, while the Lingye Heavy Trucks of SAIC-Iveco Nanjing Base had been discontinued. Previously, SAIC had sold Huizhong heavy trucks to Jinan Heavy Duty Truck and integrated Huisman Istanas buses into Wuxi base. After a new round of integration, SAIC's commercial vehicle layout has been completed, including the formation of Wuxi. The four major bases, including Nanjing, Chongqing, and Shanghai, will jointly assume the goal of achieving the scale of 500,000 commercial vehicles by SAIC at the end of the 12th Five-Year Plan period.
According to the plan, SAIC Motor's goal during the 12th Five-Year Plan period is to enter the top three commercial vehicle sales in China. However, SAIC needs to stand out in the field of commercial vehicles with strong hands. In addition to utilizing the experience and advantages of the passenger vehicle field in commercial vehicles, it is necessary to further understand the unique structure of commercial vehicles.
Wuxi base is located in the four major bases of SAIC commercial vehicles and is positioned as a production base for MPV. The base plans to reach 100,000 production and sales capacity at the end of the 11th Five-Year Plan period, and will have greater development during the 13th Five-Year period. Wuxi is the center of the Yangtze River Delta. The local government also supports the development of high-end manufacturing. In addition, Wuxi’s local FAW Xichai, FAW Xichai’s Wuxi engine remanufacturing base, Weifu Group and other commercial vehicle suppliers gather, and SAIC places high hopes on the Wuxi base. SAIC has already allocated RMB 3 billion to invest in Wuxi bases. SAIC will also gradually transfer R&D to Wuxi and develop product applications in Wuxi.
In Nanjing, Iveco formed the light trucks and light passenger bases of SAIC's commercial vehicles. The goal was to jump from 110,000 in 2010 to 300,000 in 2015.
Chongqing will use Hongyan heavy trucks as the main base for SAIC's commercial vehicle heavy trucks. It plans to jump from 33,000 in 2010 to 100,000 in 2015.
Shanghai Shenwo is the bus base for SAIC's commercial vehicles. In April 2011, SAIC Group and VOLVO Group once again held hands, with a total investment of 100 million yuan to announce the establishment of a second joint venture company to produce new energy transmission systems. For hybrid buses and pure electric buses.
In addition, SAIC will also build three key component clusters, namely the engine clusters with the above-mentioned diesel and SAIC Fiat Red Rock as the core, the axle cluster with Chongqing and Ningbo as the core, and the transmission cluster with the core of the above-mentioned steam gears as the core.
With the completion of a series of layouts and plans announced by major commercial vehicle companies, 500,000 vehicles are just conservative estimates for SAIC's commercial vehicles. Although SAIC ranks first in the country's auto sales championship, commercial vehicle sales are less than 10% of total sales.
SAIC had only two major commercial vehicle businesses, Huizhong and Shenwo. For a long time, Huizhong had not entered the mainstream of commercial vehicles, while SAIC Shenwo focused on buses and buses had strong local protection. The products of Shenwo were mainly For the Shanghai market.
In 2006, SAIC signed an agreement with Chongqing Hongyan to spend 500 million yuan to purchase shares and establish SAIC Iveco Hongyan, marking SAIC's substantial entry into commercial vehicles. SAIC's full commercial vehicle entry was after SAIC integrated SAIC Motor in 2007. After the integration of SAIC Motor, SAIC Commercial Vehicles began to fully deploy.
SAIC once tried to establish the concept of "heavy truck" mainly based on Hongyan, SAIC Iveco Hongyan, SAIC Huizhong heavy truck and Nanyang Lingye heavy truck, but a series of developments later proved that this large integration is not feasible.
Huizhong heavy truck sales only a few hundred vehicles, and Iveco Hongyan's sales have not really opened up the situation, which prompted SAIC to determine the car care handsome. SAIC Iveco, with the separation of the Linye business, can focus on the light passenger and light truck business. As a new commercial vehicle base, the Wuxi base needs more product support. The arrival of Istana is no doubt for the Wuxi base. Icing on the cake.
Before the scale effect was achieved, MAXUS Chase still faced no small challenges in building commercial vehicles in the passenger vehicle mode. After the integration of Nanqi, SAIC sent management to SAIC Iveco. Although Iveco has maintained a high growth rate for several years, the gap between Iveco and its main rival, Jiangling Transit, has continued to widen. It can only be said that Iveco's growth is a natural growth brought about by the expansion of the market, and Iveco is not successful because its competitors have grown faster.
The wide-body light passenger market is the fastest growing commercial vehicle market at present, and there are not many competing models. V80 and Iveco light passengers belong to the same product. Whether MAXUS Chase can succeed together with Iveco to seize the wide-body passenger car market with higher profit margins, it can prove that SAIC Motor Co., Ltd. builds commercial vehicles in a relatively more costly way using passenger vehicles. Does the practice work?
At the brand launch ceremony of MAXUS Chase, SAIC will use the method of building passenger cars to build commercial vehicles. According to the official statement of SAIC, “As for how SAIC Commercial Vehicles will come from behind, there must be an unconventional leap-forward development approach.†MAXUS Chase and Roewe, after acquiring the British company’s brand and technology, build it in line with the development of passenger vehicles. MAXUS Chase unprecedented in the commercial vehicle industry has taken the first release of the brand, re-release products, and took the same strong market offensive as passenger cars, while SAIC also reserves more follow-up products for MAXUS Chase, will launch MAXUS Chase There are a total of 12 types of V80 series models.
SAIC Motor's promotion of commercial vehicles is no less frequent than passenger vehicles, and this is unique in commercial vehicles. In addition, like Roewe's high-end start, Shanghai Automotive Commercial Vehicles implemented a passenger car-like standard system, extending the passenger car supply chain to commercial vehicles, and using a large number of Fortune 500 suppliers like passenger cars.
For the newly-entered MAXUS Chase, although there are currently not many competitors in the field of light passengers, Mercedes-Benz, Dongfeng, Futian and Jianghuai have already entered this field, and future competition is inevitable. In the future, the profitability of this industry will inevitably suffer. Impact, MAXUS Chase still faces considerable challenges in building commercial vehicles in a passenger vehicle model without a scale effect.
In addition, in the commercial vehicle sector, although the mid-to-high-end development is a trend, the status quo of the logistics industry with private logistics as the main business in China will continue to exist for a long time, and this kind of consumption is characterized by its high sensitivity to price. This is actually the biggest problem that Iveco encountered in China.
After the high-profile launch of the MAXUS Chase brand and products, although the products have not officially listed yet, overseas customers have heard the news. The MAXUS Chase, which has taken a high-profile approach, has first attracted the attention of the international market.
Since the launch of the first car V80 at the 2011 Shanghai Auto Show, not only has the original 16 overseas distributors of MAXUS been willing to cooperate, but another 40 overseas merchants have also expressed their intention to cooperate with MAXUS Chase, and more than a dozen of them signed a letter of intent for cooperation. And ordered more than 20 prototype cars, customers include Colombia, Turkey, South Africa and other countries well-known car dealers.
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