Teng Shilin: I hope Tesla can open the Chinese market

At present, the private electric car market in the world has not yet fully opened, and the current hot Tesla is opening up a world of its own in the field of pure electric vehicles. In view of Tesla's prospects after entering China and the development model of pure electric vehicles, Sankei editorial telephone interviewed Mr. Lin Lin, vice president of BYD Daimler New Technologies.

“Private electric vehicles have not yet been opened and are still far from being in scale. The country’s current focus of promotion may also be the promotion of public transport.” As of the end of 2012, there were more than 27,800 new energy vehicles in the country, of which 80% were buses, that is, only 4400 private new energy vehicles. The Ministry of Science and Technology also made it clear that in the future, the promotion of new energy vehicles will still be dominated by public transportation.

“Private electric car market is still blue ocean, Tesla's entry, hoping to open the Chinese market, with other pure electric vehicle companies to develop the market.” Li Mi believes that for this blue ocean, can only rely on more and more products When the number of products reaches a certain amount, qualitative changes will occur. Teng Shi itself is such a participant. At the end of March 2013, BYD Daimler New Technology Co., Ltd. announced the joint venture of BYD and Daimler with the brand DENZA, becoming China's first auto brand focused on pure electric vehicles, and will launch it in November. The first model. According to previous related news, the positioning of its first model will be higher than BYD e6, which means that the price of the first model will be higher than 400,000.

As the current consumer population is more niche, the channel mode of electric vehicle companies is also somewhat different from traditional vehicles. At present, BMW i3 only selected six BMW 5S stores for distribution, and Tesla is said to take a similar approach to Apple's sales in China—direct stores to avoid the middle of the dealership. Lin Mi believes that each sales method has its own advantages. Because of various factors, Teng Shi has chosen a channel approach that is independent of BYD and Daimler. "The creation of an independent distribution network is to create an environment that is convenient for consumers to experience, so that consumers can enjoy the traditional car 4S shop's consumer experience in pure electric 4S shops. In addition, the separate stores can allow dealers to focus on electric vehicles. In terms of promotion, because electric vehicles are still niche, they need more energy to promote them."

On July 24 of this year, Shenzhen BYD Daimler officially signed contracts with Zhongsheng Group, Lixingxing Auto and Damascus Motors to confirm that these three companies are the first distributors of Tengshi. Among them, Zhongsheng will build stores in Shenzhen and Lixing in Shanghai, and in Beijing.