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Midea's Rongshida joint venture renewed the "Haohan Design" Midea refrigerator officially launched the "product enhancement" strategy "M+" plan
Following the full implementation of the third phase of the ice wash project, Midea’s Rongshida joint venture company recently announced a newer pace with its new strategy of “taking the top three of the ice wash industry in three to five yearsâ€. On the afternoon of June 24, 2006, the US “Fast Product Enhancement†strategy conference and the renewal of the strategic cooperation with Haohan Design were officially held at the Shanghai Fucheng International Quality Experience Hall. Li Donglai, President of Midea's Rongshida Joint Venture Company, officially signed the 2006 Cooperation Renewal Letter on behalf of Midea's Rongshida Joint Venture and General Manager Chen Wenlong of Haohan Design, and released the MARS strategy with the core of “Product Enhancement†for the first time. The core part of the strategy – the M+ program that promotes human-machine relationships with industrial design.
According to President Li Donglai, in the MARS strategy, “M†(Man-machine communication) represents human-machine relationship, “A†(Availablekeyparts) represents the cooperation of core component suppliers, and “R†(Researchofcoretechnology) represents the core. Research and improvement of technical capabilities, "S" (Solution) represents a comprehensive solution. The core connotation of the M+ program, which is the first to be launched, will be based on more advanced industrial design, comprehensively building a PI system for the US refrigerator, improving the appearance of the product, and improving the satisfaction of the human-machine relationship between the product and the user. The relevant person in charge said that the launch of the M+ program represents the classic theme of the sincere care and understanding of the US refrigerator. She not only marks the continuous pursuit and improvement of the aesthetic aspect of the refrigerator, but also represents the road of future product innovation.
At the strategy conference, President Li Donglai said: Product strength and brand power represent the industry's right to speak, and it is the ticket for the next round of higher-level industry competition, and the “M+†plan is the beauty of the refrigerator to break through the product force. A key step in improving obstacles. In 2006, Midea Refrigerator will continue to cooperate with its excellent strategic partners - Haohan Design and LG Chem, to create a new product line with a high starting point and high attitude. At the same time, the three parties will jointly promote the research on the trend of household appliances, regularly. Holding a press conference on the trend of home appliances, guiding the development trend and aesthetic thinking of the entire home appliance industry.
It is reported that the cooperation between Midea's Rongshida joint venture and Haohan Design began in the second half of 2004, and the initial cooperation between the two parties led to the listing of Midea's first high-end living room refrigerator. During 2005, Haohan implemented a number of refrigerator and washing machine projects for the company's Rongshida. The systematic and close cooperation between the two companies enabled the US refrigerator to initially introduce the PI system of the product line, effectively improving the appearance of the US ice-washing products. Image. Among the many new products, the refrigerators and washing machines with the concepts of “living room refrigerator†and “intimate babe†have won the “Excellent Industrial Design Award†from Shanghai Industrial Expo and Beijing International Home Appliances Exhibition, which once led the fashion trend in the refrigerator market. It is understood that in the milestone of the refrigerator in the United States in 2005, Midea refrigerator not only achieved a high-speed growth of production and sales of more than 70% with a series of new products independently researched and developed independently, and for the first time let their own brands appear in the industry. Among the statistics, it has received extensive attention from the industry.
Following the full implementation of the third phase of the ice wash project, Midea’s Rongshida joint venture company recently announced a newer pace with its new strategy of “taking the top three of the ice wash industry in three to five yearsâ€. On the afternoon of June 24, 2006, the US “Fast Product Enhancement†strategy conference and the renewal of the strategic cooperation with Haohan Design were officially held at the Shanghai Fucheng International Quality Experience Hall. Li Donglai, President of Midea's Rongshida Joint Venture Company, officially signed the 2006 Cooperation Renewal Letter on behalf of Midea's Rongshida Joint Venture and General Manager Chen Wenlong of Haohan Design, and released the MARS strategy with the core of “Product Enhancement†for the first time. The core part of the strategy – the M+ program that promotes human-machine relationships with industrial design.
According to President Li Donglai, in the MARS strategy, “M†(Man-machine communication) represents human-machine relationship, “A†(Availablekeyparts) represents the cooperation of core component suppliers, and “R†(Researchofcoretechnology) represents the core. Research and improvement of technical capabilities, "S" (Solution) represents a comprehensive solution. The core connotation of the M+ program, which is the first to be launched, will be based on more advanced industrial design, comprehensively building a PI system for the US refrigerator, improving the appearance of the product, and improving the satisfaction of the human-machine relationship between the product and the user. The relevant person in charge said that the launch of the M+ program represents the classic theme of the sincere care and understanding of the US refrigerator. She not only marks the continuous pursuit and improvement of the aesthetic aspect of the refrigerator, but also represents the road of future product innovation.
At the strategy conference, President Li Donglai said: Product strength and brand power represent the industry's right to speak, and it is the ticket for the next round of higher-level industry competition, and the “M+†plan is the beauty of the refrigerator to break through the product force. A key step in improving obstacles. In 2006, Midea Refrigerator will continue to cooperate with its excellent strategic partners - Haohan Design and LG Chem, to create a new product line with a high starting point and high attitude. At the same time, the three parties will jointly promote the research on the trend of household appliances, regularly. Holding a press conference on the trend of home appliances, guiding the development trend and aesthetic thinking of the entire home appliance industry.
It is reported that the cooperation between Midea's Rongshida joint venture and Haohan Design began in the second half of 2004, and the initial cooperation between the two parties led to the listing of Midea's first high-end living room refrigerator. During 2005, Haohan implemented a number of refrigerator and washing machine projects for the company's Rongshida. The systematic and close cooperation between the two companies enabled the US refrigerator to initially introduce the PI system of the product line, effectively improving the appearance of the US ice-washing products. Image. Among the many new products, the refrigerators and washing machines with the concepts of “living room refrigerator†and “intimate babe†have won the “Excellent Industrial Design Award†from Shanghai Industrial Expo and Beijing International Home Appliances Exhibition, which once led the fashion trend in the refrigerator market. It is understood that in the milestone of the refrigerator in the United States in 2005, Midea refrigerator not only achieved a high-speed growth of production and sales of more than 70% with a series of new products independently researched and developed independently, and for the first time let their own brands appear in the industry. Among the statistics, it has received extensive attention from the industry.
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