There are four taboos to participate in the exhibition - advertising war, data wars, can not identify real customers, casually determine the agents

At present, various kinds of exhibitions are really many. The participating companies are also very enthusiastic. However, many companies shout at the show that there are few signing contracts and the success rate of cooperation among manufacturers is low. What's going on here?
In fact, the failure of many manufacturers is to make the show too simplistic. After all, the exhibition is only a few days short, and the exhibitors of similar products may have dozens or even hundreds of companies. To take advantage of these days, companies must consider how to attract numerous audiences to their booths. Otherwise, even if there are more viewers and buyers, you can't get more benefits from it.
For example, many successful companies pay great attention to the image at the conference, and many companies seize the opportunity to “show” more. Some experienced and capable enterprises must hold some performing and interactive activities during the exhibition, such as song and dance, acrobatics, and performances of small items, mobilizing the audience to participate in exhibitors’ game shows, prize quizzes, and lucky draw activities. You can mobilize the audience's enthusiasm for participation, so as to deepen the impression of the company and the brand. Some other companies will introduce new products and technologies to the professional audience during the exhibition, and hold key customer seminars and receptions. All these practices are successful.
Of course, unsuccessful companies also tell us that there are four taboos for participating in the show.
One is the advertising war. Some companies often have a feverish mind during the exhibition and compare with each other. They think that using the “advertisement bombs” with banknotes can show their strengths. They do not know that the only way to attract customers is the product itself and its sales strategy. Therefore, the advertisements during the exhibition must be targeted. Generally, advertisements should be selected at places with large passenger flow and no cover in front of them.
The second is data wars. Publicity materials can be sent to people, or corporate brochures, gifts and samples can be placed on the table for visitors to pick up. This is not only unable to effectively understand the customer and market information, but it is difficult to have good results. It is also unnecessary waste for the company. Usually companies pay attention to providing information for exhibitors, but they ignore the real purpose of corporate participation.
The third is not to recognize real customers. During the show, there are all kinds of people, potential customers, competitor's spouse, you want to advertise, there are wandering ... ... Therefore, we must learn to identify the type of customer, do not see the customer is to reveal their own home.
The fourth is to determine the agent. At the exhibition, there were a large number of companies and businesses that signed up for a single shot, and often lacked in-depth understanding of each other. When they discovered that “wrong pick-up couple married the wrong man”, it was too late.

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