Vicious competition in the auto service industry Nuggets road to be solidified

With the rapid increase in the number of Chinese family car sedans, the company has focused on services in the automobile use sector, such as car beauty, auto finance, car rental, car audio and entertainment systems, motels, car cinemas, and even satellite positioning systems installed in cars. Intelligent traffic control facilities, such as inductive road toll systems, have emerged and gradually entered people's lives.
However, people's demands for the automotive service industry are still rising, and the automotive service industry is also expanding into new areas.
Car service industry added "new darling" In order to meet the fast-paced life of urban people, "fast food predators" KFC also played the idea of ​​the car. In the middle of this month, KFC opened its first car shuttle restaurant in Shanghai. This is the second car shuttle restaurant in China after Beijing Beiyuan Road restaurant. "Car catering" has become a "new force" in the automotive service industry.
According to the introduction, the Car Shuttle Restaurant is a restaurant specially designed for driving customers. Customers can order and take meals through special windows and channels without having to get off the bus. In fact, this kind of car shuttle restaurant is already very common in developed countries where the popularity of automobiles is high. More than 50% of the more than 5,000 "KFC" stores in the United States are car shuttle restaurants.
However, "car shuttle restaurant" is still new in China and it is in a period of growth. Last weekend, the reporter interviewed several diners at the KFC restaurant in Beijing. They had their own opinions on opening a "car shuttle restaurant."
Mr. Wang owns a private car. He told the reporter that the most troublesome car owners have to go out: “Now many people own private cars, but the biggest problem with driving out is the problem of parking difficulties. If you buy food through a car shuttle restaurant, If you buy it and leave, people will not have to worry about having places to eat and have no place to park.” Mr. Gong told reporters: “Work is busy and there is no time to eat even if there is food, but we have to eat fast food. If there is a car restaurant, then we will have more meals. Save time."
During the interview, the reporter found that some people expressed their indifferent attitude toward the car shuttle restaurant. Mr. Zhang worked in an office building near KFC. Because he had fast food, he often came to KFC for lunch. He told reporters: “Beijing is a fast food restaurant all over the place. How easy it is to eat, and that kind of car restaurant is not meaningful to me. "Ms. Li also has her own private car, but she does not seem interested in the car shuttle restaurant. Ms. Li often comes with her 6-year-old child to KFC. "The main reason for coming to KFC is that children like to eat, and there is such a The fast food restaurant has a good service and clean environment. It is very comfortable to eat here.” Ms. Li told reporters.

It seems that people are "purchasing" the car restaurant, but also Wait for KFC's sales to verify. KFC said that China's huge auto group and strong future consumer market have given it full confidence to increase its distribution network in the country. Rick Carucci, CFO of Yum Global Foods Group, said that KFC plans to open more car shuttle restaurants in China. However, KFC also stated that the difficulty in selecting an address is the main reason that restricts the development of auto restaurants in China. Because shuttle buses and restaurants require special lanes, convenient entrances and exits, and have high requirements for the surrounding traffic conditions, they can meet these requirements in China. The conditions are very few.
The automobile service industry has taken the “opportunity”. Whether it is the “new energy” of “car catering”, or the auto finance that has just been advanced in China, or the car beauty maintenance that has been developing in a small way, these all indicate the automobile. The service industry is gradually showing its elegance on this huge stage of China.
According to ACNielsen’s latest report, China’s auto advertising growth in the first half of 2005 focused on the automotive service industry.
Why can the automotive service industry become a sunrise industry? First, due to the increase in the proportion of private car purchases, owners have increasingly demanded the personalized and standardized automotive services. Professional car beauty, car rental, and convenient car services such as motels and car restaurants have brought people Fashionable, convenient, comprehensive, and reasonably priced services are highly favored by car owners. In addition, the automotive service industry has caused considerable business opportunities due to its considerable profits. According to statistics, the automotive after-sales service market is the most stable source of profit in the automotive industry chain. About 60% of total profits, compared with the current profit of vehicle sales shrink, China's auto after-sales service market profit rate is still as high as 40%.
Experts predict that cars are entering the families of ordinary people at an unprecedented pace. In the next few years, China’s car ownership will increase at an annual rate of 20%, and the huge automobile aftermarket will be followed by auto beauty and maintenance. Decoration, fast repair, etc. will become a huge gold industry in the 21st century.

Regarding the development direction of the automotive service industry, relevant experts stated that the automotive service industry is developing in both directions of "chain stores" and "one-stop service shops." The chain operation is an ideal mode in the automotive service industry. He helps to improve the service level of the entire industry. According to this chain operation mode, the existing domestic automobile service enterprises should assess the situation, according to their own operating strength and scale, correct Positioning to seek ways to survive expansion. China's auto aftermarket has set off a wave of franchise chains and has grown a number of influential automobile service companies. The number of enterprise service chain stores has exceeded 1,000. According to analysis by industry insiders, chain operation is the best mode of operation for the future automotive service industry. It is precisely because of the adoption of the chain management model that Delphi, Bosch, Hella and other internationally renowned car service giants were born.

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