ZF in China: Deepening Divided Markets and Accelerating Development with Policies

In the first consecutive school bus show, ZF at the Nanjing Bus Show unveiled at the Beijing International Road Transport Exhibition hosted by the Ministry of Transport of China on May 16th. It successively hosted ZAF's wheel-side electric drive and low-floor axles. Fukuda's third-generation pure electric bus joint launch event and news media meeting delivered the latest developments to the industry.

At a press conference that lasted more than two hours, ZFW leaders and industry media conducted an in-depth exchange. At the meeting, ZF, which has completed internal structural adjustment and market grooming, has confidence, optimism and clear direction.

Digging deeper into market segments, ZF accelerates China's development

As the world's top supplier of automotive components for transmission and chassis technology, ZF has now become one of the top 10 auto parts suppliers in the world, with 121 production sites and 8 R&D centers in 27 countries. 2011 Sales of up to 15.5 billion euros, an increase of 20%.

In the entire global development strategy, China has become a ZF focus area. Since entering China in 1984, ZF has reached 21 production bases in China, and has a research and development center in Shanghai. It also shares a number of automakers such as Foton, SAIC, Chery, and Yutong, Dajinlong and Hagrid bus manufacturers. In-depth cooperation.

According to the latest data, sales in the Chinese market already account for more than 10% of ZF globally, and the market share in the entire Asia-Pacific region is as high as 72%. The potential for future growth is huge.


Therefore, in 2010, ZF Commercial Vehicle Technology Division decided to separate China from the Asia-Pacific region, set up a separate China region, and report directly to the headquarters in parallel with Asia Pacific, North America, and South America. In January 2011, ZF Commercial Vehicles Division began its institutional integration in China, formally established a new sales organization, and distributed commercial vehicle products by region.

The adjustment of the internal management structure has led to a rapid increase in the response rate of ZF in the Chinese market, and the development of the passenger car sector is a manifestation. In the face of accelerating the elimination of yellow-standard vehicles, upgrading buses, rapid development of gas buses, and changes in the speed of new energy bus development in major cities in China, ZF further clarified the market segments of buses to clarify the advantages of market and product launch. , to strengthen the terminal marketing force.

In a short period of time, ZF-Ecomat automatic transmissions, low-floor axles, and Servocom steering systems were introduced in the early years and had long been trusted by Chinese customers to achieve high-volume applications. By 2010, ZF-Ecolife will be introduced in batches automatically. Transmissions, AS Tronic, AS Tronic lite mechanical automatic transmission, to the independent suspension front axle RL85EC, HyTronic hybrid power system developed for the Chinese market, AVE 130 wheel-side electric drive low floor axles, ZF products are introduced into China at speeds Constantly accelerate.

In recent years, ZF introduced several products to the Chinese market
Product project introduced into China
ZF-Ecolife officially joined the Shanghai bus in 2009 and assembled more than 100 units to serve the Shanghai World Expo. It entered the Chinese market for the first time in large quantities.

AS Tronic, AS Tronic lite Mechanical Automatic Transmission began in 2008. The first AMT product was installed on a Shanghai bus. In 2010, it was introduced to the Chinese market in batches. In 2011, there were 472 domestic buses operating domestically, and in 2012, it is expected to Reached 1,000 units.

Independently suspended front axle RL85EC In 2012, bulk entered the Chinese market.

HyTronic hybrid system will be mass-produced and promoted to the market in 2012.

AVE 130 wheel-side electric drive low floor axles In 2012, bulk access to the Chinese market.

Liao Liheng, General Manager of ZF Transmission Technology (Suzhou) Co., Ltd., answered the reporter's question and revealed that ZF will make full use of industry-leading product technology and rich product series, strengthen strategic cooperation with OEMs and end users, and gradually extend products. cover area. At the same time, in order to further fit the needs of the Chinese market, it will also accelerate the process of localization and reduce costs.

With the help of policies, ZF seizes the bus and new energy markets
As time goes by 10 years ago, ZF may not have thought of the fiery Chinese bus market today. In the general situation of emphasizing people's livelihood, alleviating congestion, and saving energy and reducing emissions, public transport priority has become the consensus of the central government and local governments. Many localities have long demonstrated their determination to increase the purchasing power of public transport vehicles.

This provides the basis for ZF's expansion in the Chinese market. With the promotion of various large-scale events and bus upgrades, ZF has a good momentum of development in China. According to the data, ZF China's bus sales increased by 8% year-on-year in 2011 compared to the same period in 2010, and achieved sales revenue of more than RMB 700 million (EUR 75 million).

Considerable figures show that ZF products and marketing strategies have begun to “taste the sweetness” in the Chinese market. In 2010, ZF won orders for nearly 1,500 automatic transmissions from Shanghai buses to serve the Shanghai World Expo. Among them, more than 100 newly-introduced Ecolife automatic transmissions have won high praise from customers for their outstanding fuel economy effect, Another successful product representative after Ecomat.

Since 2008, ZF has cooperated with Shanghai Bus, Shenzhen Bus, and Suzhou Bus to try to introduce AMT products. So far, there are 472 domestic buses for domestic bus operations supported by ZF AMT, of which service customers include Suzhou Bus (276 units), Wuzhong Bus, Nanchang Bus, Nantong Bus, Shenzhen Bus, Shanghai Bus, etc., and by the end of 2012 This figure is expected to rise to 1,000 units. This AMT transmission product, which has been fully applied in the European market, has been recognized by more and more Chinese customers with outstanding performance and fuel economy. It is also known that after the introduction of large and lightweight AMT products, in 2013, ZF will introduce a new medium-sized 6-speed AMT product to fill the market gap of 1600Nm torque and 360 horsepower.

In the Axle, ZF developed a full set of axle systems for buses to achieve major goals such as lightweight, low noise, high comfort and low floor. In 1999, the ZF low-floor coach axle products for the first time were introduced into China. Afterwards, the ZF low floor axles represented by RL85A and AV132 have occupied a major market share. With the advancement of domestic public transport vehicles, the independent suspension axle (RL85EC independent suspension front axle) that has been fully applied on European low-floor buses, low-entrance buses and highway buses five years ago has begun to attract the attention of Chinese customers. First get the favor of Beijing bus.

Of course, ZF does not stop there. In the view of ZF, it is the good time for market development. In China, it will fully utilize public transportation priority policies and new energy sources to dig electric drive axles and hybrid power. The potential of the system in the Chinese market.

As a result, ZF quickly decided to introduce the newly-developed innovative product, the AVE130 wheel-side electric drive low-floor axle, to be used in both pure electric and hybrid hybrid buses, and at the time of the launch of domestic new energy buses. On the 17th of the month, it announced publicly that Futian's third-generation pure electric buses will be used to serve Beijing Public Transport. Due to its advantages of light weight (allowing 300-500 kilograms of vehicle weight to be reduced) and flexible space layout, this axle product has won the praise of Foton Motor and Beijing Bus once it is launched.

In addition, ZF HyTronic hybrid systems based on the Chinese market are also accelerating road tests. The 10,000-kilometer test conducted by the bus in Suzhou has found that the vehicle's fuel-saving rate is very good. This product will be mass-produced as soon as 2012 and promoted to the market.

At the same time, ZF is also actively promoting the matching application of 6-speed AMT and natural gas engines.

Keeping costs down, ZF accelerates China's localization

Economic, high-efficiency, and environmental protection are the focus of the bus industry today. In this regard, Wolfgang Schilha, executive vice president of the ZF Commercial Vehicle Technology Division, said that there have been new changes in the social environment and the technical level of Chinese passenger cars. In the past 10 years, the acceptance of automatic transmissions and low-floor axles by Chinese passenger cars has been continuously increasing. The vehicles are becoming more and more fashionable and technologically, and accordingly their energy-saving, environmental protection, and safety and reliability are constantly improving. Lightweight, energy-saving, noise-reduction, automation, intelligence, and high efficiency have always been ZF's major themes. Each year, ZF will invest 5% of its sales revenue in R&D to ensure its leading position in product technology.

From the perspective of the fuel efficiency that users pay attention to, ZF transmission products have obvious advantages. Looking at the performance of the ZF-Ecolife 6-speed transmission that served the Shanghai World Expo in 2010, ZF has reduced its fuel consumption by 15% compared with its competitors in its class of automatic transmissions, and only 8% more fuel consumption than manual transmissions.

In 2011, five AMTs operating in Suzhou Bus were compared with a domestically-manufactured manual transmission on the same line. Comprehensive annual fuel consumption statistics found that the ZF AMT transmission fuel efficiency of 5.76%, once again confirmed the official announcement of the fuel savings rate compared to 3-5% of the manual transmission of this theoretical data. In addition, this AMT product is about 15% more efficient than the automatic transmission.

Not only that, ZF also has in-depth research on noise reduction. After a comparison, the noise from buses equipped with a three-speed automatic transmission manufactured by a rival is equivalent to three buses using the ZF-Ecolife automatic transmission. Noise from the car.

Of course, in addition to winning the Chinese market through high-performance, high-efficiency products, ZF has repeatedly indicated its position, will continue to promote product localization, accelerate China's localization process, reduce product costs, and provide moderate costs for the Chinese market. Products to meet the needs of domestic users.

According to the general manager of Liao Liheng, by 2014, ZF's full range of products will achieve a national production rate of 90%.

In accordance with the progress of all these tracks, ZF China's commercial vehicle division plans to achieve more than 500 million euros in 2013 and plans to exceed 600 million euros in 2016.

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