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Beijing's new energy vehicle promotion is moving ahead in the “frustrationsâ€. After the small passenger car Yaohao produced the first batch of new energy vehicle indicators in February this year, some “crab-eating†owners began to drive pure electric vehicles on the road, but they experienced “there's a hard-to-read story.†It is not that the installation of charging piles is blocked, that is, after-sales service cannot keep up. However, this situation is expected to improve. On May 10, Beijing New Energy Automotive Co., Ltd. (Beiqi New Energy) marketing company was established to strengthen its service capabilities in the private market. For consumers' mileage concerns, we will provide "housekeeper-style" worry-free service and install charging posts for customers free of charge. We promise to provide free installation procedures from application to power-up within 10 working days to provide customers with purchase, use, and maintenance. One-stop solution.
At the inaugural meeting of the day, Zhang Yong was appointed as the general manager of BAIC New Energy Marketing Co., Ltd., and was responsible for BAIC New Energy channel construction, marketing, after-sales service and brand promotion. The move marks an important transformation of Beiqi New Energy from the official car market to the private consumer market.
After the establishment of Beiqi New Energy Co., Ltd., it began to set up a marketing company and directly face the private consumption market with more professional team and service capabilities. Beiqi New Energy Marketing Company was upgraded and established on the basis of the original Beiqi New Energy Marketing Management Department. This department has vigorously launched sales of major customers of its products since the establishment of BAIC New Energy, and achieved sales sales of 1,628 units nationwide in 2013. . The newly established marketing company has set up an innovation studio to encourage the use of internet thinking to solve various problems encountered by new energy vehicles in the process of market popularization. In addition, it has explored new energy vehicle franchised channels to provide professional services to consumers. These include the establishment of a strategic partnership with the car dealership giant group, the opening of an online flagship store in Jingdong Mall, the exhibition of pure electric vehicles in large communities and shopping malls to facilitate public understanding, and the trial ride test drive for consumers to experience, consult and purchase .
The marketing company launched the “housekeeper†worry-free service that pioneered the industry and installed the charging pile for customers for free. It promised to complete the entire installation process from application to power-up within 10 working days to provide customers with purchase, use and maintenance. One-stop solution. In response to vehicle maintenance issues, Beiqi New Energy promised to achieve a total vehicle of 3 years/60,000 kilometers, with core components of 6 years/ 150,000 kilometers warranty. 5 years / 100,000 km maintenance free of charge, service stations charge free. At the same time, the construction of 100 service stations will be completed in 2014, with a service radius of no more than 20 kilometers. The warranty period will not exceed 48 hours. Overtime will be provided free of charge. In terms of battery maintenance, the company pledged to offer replacement after the warranty period, as well as a number of high-quality services such as free roadside assistance provided by well-known service companies.
Up to now, nearly 3,000 Beiken New Energy products have been used in leasing, government services, leasing, driving schools, postal express delivery, logistics support, and private cars. The total operating mileage is nearly 30 million kilometers, and the maximum daily mileage of bicycles is 300 kilometers. , And successfully achieved no major fault operation. In 2013, BAIC New Energy Automotive achieved a 25.55% share of the national market, ranking first in the country.
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