04 Nearly 50 new models are launched in the Chinese market

04 Nearly 50 new models were launched in the Chinese market. Mid-range vehicles were king. December 25, 2003 09:38 Source: China Economic Times According to per capita income, China is still among the poorest countries with low income; from the perspective of consumption structure, 2- The consumer groups and consumption potential of the 90,000 yuan mini car or the 10-14 million yuan economy car are the largest. However, the most active car market in 2003 was not the above two types of cars, priced at 15-35 million yuan. The mid-range car is not only popular, but surveys show that its attention is continuing to rise. There are industry analysts, 2004 will be the world's mid-range car. According to statistics from the Beijing Automotive Industry Research Institute, in the first 11 months of this year, the fastest-increasing sedan segment was mid- to high-class cars with an increase of 137.94%, while the smallest increase was in mini-cars. Only 58.38% of the blessings were added. In addition, the inventory of mini cars and economical cars accounts for more than 90% of the entire car inventory, and frequent, large-scale price reductions are also concentrated in these two types of cars. From the market situation, Chang'an Alto, Antelope, Geely pride, the United States and Japan, Youliou, Hafei Racing, Gabriel, Lobo, FAW Xiali, Chery QQ, Yueda Kia Pratt, Warp Hurricane, South Asia Palio and so on The price of mini-vehicles is between 2-9, 000 yuan, and the people can afford it, but the degree of concern has gradually subsided. In addition to Geely Unio, Chery QQ, Hafei Racing and other new models can be listed on the fire, many models are struggling to survive, the original price is low, still down and down, it is a last resort The. Geely’s announcement of the development of a mid-range car and the impossibility of launching a beautiful leopard are not difficult to understand. The reason is that the concept of consumers has changed. One is no longer to meet a car, but want a decent car; Second, cars are also considered large items for ordinary families, not to say that you want to throw to throw, buy a natural buy can hold up in the market for a long time The third is that the concept of credit is gradually becoming popular and can be used to buy a better car with the same money. Why not? Fourth, people who buy a car for the second time can no longer buy micro-cars. The transitional nature of micro-cars is difficult to avoid. In addition, it is not ruled out that urban traffic congestion may lead to concerns about displacement restrictions, in fact, many cities have, vanity compares psychological effects, used car market is active, few people buy used micro-cars and other factors. The sudden emergence of mid-range cars compared with the mini-vehicles, mid-range cars in 2003 was a sudden rise, the performance is extremely active. The most active market and increasing consumer concern is the high-end cars. According to the latest survey report from CBC, a Chinese market research firm, 45% of the five major cities in Beijing, Shanghai, Guangzhou, Wuhan and Chengdu indicate that they will purchase new cars in the next two to three years; 22% of them want to buy 100,000. The car under the yuan; 50% of people intend to buy 10-20 million vehicles; the other 25% want to buy more than 200,000 yuan in the high-end cars. In terms of displacement requirements, the demand for vehicles with displacements of 1 to 1.5 liters decreased; the demand for vehicles with displacements of 1.6 to 2.0 liters increased significantly to 42%; and 2.1 to 2.5 liters The demand for quantity is also growing. In addition, 46% of consumers said they would like to buy a four-door sedan. Su Hui, general manager of the Beijing Asian Games Village Automotive Trading Market, said that the market is enthusiastic and most of the tight sales are in high-end cars. "Online market" statistics show that the online click-through rate of mid- to high-end models accounts for more than 60% of the total click-through rate, and continues to rise. From the perspective of market sales, Beijing Hyundai Sonata, Shanghai Buick Excelle, FAW Red Flag, Bora, Golf, Vios, China Morning Breeze, Hainan Mazda Fairfax, Dongfeng Citroen Saina, Dongfeng Nissan Sunshine, and Chery Eastar are priced at 13-18. Tens of thousands of models between the most tight, there are many models need to line up for booking, and some even do not mention the car sales increase. High-end cars such as Guangben New Accord, FAW Audi A4, Mazda 6, New Bluebird, Buick Regal, Passat, etc., which are priced between RMB 20-50 million, have also been selling well, including Audi A4, Audi A6 and BMW. Although the price of the 325i is not cheap, the attention of consumers has risen to an unprecedented level, and some have been scheduled for the second half of next year. In addition, Beijing-based Jeep Pajero, Grand Cherokee, and Paladin, which sells for 15-40 million yuan, also performed well. What is even more startling is that some imported high-end vehicles, such as the BMW 760Li, Audi A8, Mercedes-Benz S600 sedan, Porsche sports car, and Hummer sport utility vehicle, are also very robust, even for the Queen Ellie. The top Bentley, which was specially made by Mr. Sabbath's birthday and was worth nearly 10 million yuan, was snapped up in Beijing. Even when many auto giants visited China, they could not understand. According to professional analysis, the increase in mid-to-high-end cars is not only related to the promotion of consumerism, but also to the lavish propaganda of manufacturers. It seems that high-end cars have become synonymous with warm families and successful men. The most fundamental reason is huge profit margins. Manufacturers are happy. In 2004, the new car will launch the mid-range car will play the protagonist According to the annual plan announced by the auto manufacturers, in 2004 there will be nearly 50 new models launched in the Chinese market. Toyota Motor Corporation announced that in March 2004, Tianjin Toyota and Vios will jointly produce Toyota Corolla, with a displacement of 1.5 to 2.0 liters and an annual output of 40,000 vehicles, which is expected to sell for 150,000 to 200,000 yuan. “Given the huge potential for development in the Chinese automotive market, Nissan and Dongfeng’s joint venture will invest in China into almost all new models ranging from small cars to large vehicles.” Nissan President Carlos Ghosn’s plan for China’s new Dongfeng in the next three years Then enter 6 Nissan cars. The "TEANA" will be produced in Huadu, Guangzhou in September next year and will sell for more than 250,000 yuan. At the same time, Nissan's flagship product, CIMA, will be exported to China, and its competitors will be referred to Toyota Lexus. Shanghai GM will begin production of the Cadillac CTS in the middle of next year, with an estimated price of more than 400,000 yuan. Daewoo's latest economic car, Kalos, will also be produced in Yantai. FAW-Volkswagen plans to launch 2004 Audi A6 and fifth-generation golf next year; Shanghai Volkswagen plans to launch the first MPV model Touran? in 2004; BMW Brilliance 1.8-liter 318 and 2.0-liter 520 models and so on. Put into production in 2004. In addition, the new car will be off the assembly line in 2004, including Changan Ford FOCUS, South Asia Stilo, Southeast Lanling, Wuhan Dongfeng Honda CR-V, Beijing Jeep Outlander and many other models. Car manufacturers get together and put in mid-range cars, but at present, the domestic auto market has started to shift to the buyer's market, plus the background of abolishing the quota limit for imported cars in 2005. It is not difficult to predict that there will be some fierce competition in the mid-range car next year. In 2004, in addition to the entire vehicle market, the fierce competition will extend to the upper and lower reaches of the automotive industry. The fierce competition between multinationals and local companies in the automotive steel, oil, and financial markets will affect the Chinese auto industry. Development has far-reaching implications. (Reporter / Zeng Yihui)

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