·Alice cut into the car and headed for the "Internet +" outlet

The Internet + " boom is sweeping across all industries, and cars are no exception. Recently, Alibaba took the hands of the Auto Group, and the two sides invested 1 billion yuan to set up an Internet auto fund to jointly develop Internet car related technical specifications. At the same time, Baidu also announced its entry into the Internet. In the field, the company has reached a cooperation with the Highway Science Research Institute of the Ministry of Transport to develop technical standards and policies and regulations to promote the development of the driverless automobile industry in China.
The analysis pointed out that the Internet will bring new development space for the car. In the future, under the impetus of the policy, the integration of "Internet + car" will show a rapid development trend, which is expected to generate a potential market of hundreds of billions of yuan. .
The first Internet car or "Internet +" became the hottest term when it was launched next year. The development of the Internet convergence tradition has become a new field project promoted by China.
Recently, China's largest Internet companies and the largest auto companies have also caught up with this boom. Alibaba took the initiative to invest 500 million yuan to set up an "Internet car fund" of 1 billion yuan.
It is reported that SAIC and Alibaba will use capital as a link to connect their respective advantageous resources to jointly build a “car on the Internet” (Car on the Internet), which will promote the construction of “Internet car” development and operation platform, and the future will be open. A capital platform that attracts more Internet car participants.
The analysis pointed out that in the era of Internet economy, cross-border integration has become an inevitable trend. SAIC and Alibaba, as the pioneers of the concept of "Internet car", now jointly launch the "Internet Auto Fund", which is beneficial to both sides to give full play to their respective advantages and jointly carry out " Internet car technology development, service operations, business models and user experience, the establishment of relevant standards and norms.
"The Internet will become a basic attribute of the car, helping users to solve the pain points and create desserts when they own the car and enjoy the travel service. The future car must belong to the Internet." SAIC Group said that the joint development of the two models will be listed next year. The first model will be the MG brand, which will be further expanded to other independent brands in the future.
At present, SAIC has the largest automotive customer base in China, with strong and solid independent development capabilities in vehicle integration, powertrain, new energy technology, automotive electronics and architecture, and has in-car information services and vehicle networking applications. With deep research and development and operation experience, we have a complete system in automobile sales, service, logistics and finance.
Alibaba Group has its own Yun OS operating system, which has the largest cloud computing platform and Internet big data in China, and builds a huge Internet content, service and ecosystem, in the fields of e-commerce, finance, map and navigation, communication, etc. Have core technology and service capabilities.
Competing for the domestic "Internet + car" standard It is understood that SAIC and Alibaba cooperation is not to build a closed Internet car operating system, simply to manufacture Internet cars, and ultimately to set the standard for domestic Internet cars.
At present, in addition to the cooperation between Alibaba and SAIC, another domestic IT giant Baidu has also accelerated its pace. During the two sessions, Baidu Chairman and CEO Li Yanhong revealed that Baidu has begun to research smart cars and is working with car manufacturers.
However, Baidu has handed over the news of the "Internet car" in the traditional car enterprise layout, and Baidu has launched a new cooperation layout.
It is understood that Baidu has reached a cooperation with the Highway Science Research Institute of the Ministry of Transport, and will work together on smart driving, traffic safety, vehicle coordination, policy and regulation research, and technical standardization to promote the development of the driverless automobile industry in China.
Among them, Baidu will rely on the technical advantages, in the aspects of data collection, data transmission and back-end big data processing, to provide architectural planning advice and technical solutions for the Ministry of Communications. At the same time, the Ministry of Communications Road Academy will assist Baidu in a series of related tests such as proof-of-concept, safety testing and driving test for autonomous driving.
The analysis pointed out that Internet cars have only gradually warmed up in the last two years, and various technical standards are relatively blank. How to standardize relevant standards and promote the accelerated development of the industry is the focus of domestic IT giants and car giants.
Or spawn hundreds of billions of markets. At present, the accelerated cross-border of IT companies and the accelerated transformation of traditional car companies, "Internet car" will no longer be an isolated case, but will become a trend leading the development of the industry, behind it is The policy is warm and frequent, and there is huge market space.
“Now, more and more Internet-related companies have shown great interest in the automotive industry. Faced with the integration of these two industries, this will definitely lead a new model in the automotive industry in the future.” In an interview, he said that China is studying 5G, and one of the biggest applications is driverless cars.
As the saying goes: "No profit can not afford to be early", behind the policy warm wind, the key is the accelerated development of "Internet car", which will give birth to a huge market space. Some analysts believe that the future of the unmanned industry with the Internet as the core of technology will lead to a series of hardware, software and service markets, with a potential scale of hundreds of billions.
BOC International Securities analysts believe that "Internet car" will accelerate the promotion of China's new energy vehicle products and technology iterations, and bring significant industrial opportunities to some companies with sensitive sense of smell.
The "Internet + Auto Repair" model has risen rapidly â–  Relevant reports stand at the slogan of "Internet +". In addition to bringing huge opportunities to the vehicle market, the auto repair market has also set off a wave of "Internet + auto repair" mode. It is reported that "Internet + auto repair" is the auto repair enterprise through the integration of online and offline resources, through online drainage, offline experience will open up the trillion-scale car aftermarket.
"3·15, really maintenance. Resist the invisibility, bundling, dragon hole consumption, and advocate consumption transparency." ** On the microblog of the fast repair enterprise, this marketing slogan was played with the help of 3.15. The 4S shop “Small Diseases Dazhi” exposed at the 3.15 party will also give the quick repair enterprise a positive promotion.
It is understood that similar to the ** fast repair car after-sales maintenance and repair enterprises, through the integration of online and offline mode, is rapidly developing. The data shows that at the end of 2014, the number of car ownership in China reached 154 million. The size of China's Narrow-back car market has exceeded 700 billion yuan, and the scale will exceed 1 trillion yuan in five years. It will surpass the United States in the next few years.
Incomplete statistics, the current domestic maintenance of O2O products about 20 models, a total of about 2000 to 4000 orders for maintenance orders, mainly divided into vertical search, vertical e-commerce, home maintenance, to store maintenance.
Nowadays, in the face of a huge market, various funds are rapidly entering the automotive aftermarket, and “Internet + Auto Repair” is an important aspect. “The Internet model can significantly reduce storefront costs, improve service capabilities, and significantly increase customer satisfaction.” A car maintenance person is introducing a car care store into the Internet.
The analysis pointed out that the Internet has swept the traditional industry and has undergone profound changes, and the automobile industry is in it. Internetization will enhance service and efficiency and promote flat and centralized development of the industry. However, unlike the Internetization of traditional commercial retail enterprises, the automotive aftermarket emphasizes business online and offline, and the offline user experience is more important. The key to future development is to address online traffic sources; improve offline service experience; and expand service categories and frequency.

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