Anchai Company Enters Offshore to Realize “Zero” Breakthrough

In the face of the current unfavorable market environment, Anqing Zhongchuan Diesel Engine Co., Ltd. actively explored new business areas through “transfer mode and structure adjustment”. Recently, the company successfully won the bid for the deep-water three-purpose workboat electric propulsion diesel engine project of China Oilfield Services Co., Ltd., and realized the “gorgeous turn” from the traditional market to the offshore market.
It is understood that the 8000-horsepower deep-water three-purpose work vessel involved in the project is the flagship ship with the largest specifications and the most advanced technology among the similar ships under construction of COSL. Its technical level and operation capability are in a leading position among similar ships in the world. The 2+8 deep-water three-purpose workboats ordered by COSL are equipped with four electric propulsion diesel engines. According to the written notice issued by COSL, it will use the products of Anchai. The total contract value of the diesel engine project exceeded 100 million yuan.
In recent years, affected by the international financial crisis, the global shipbuilding industry has been in a “cold winter”. Under the market environment of volume and price drop, Anchai has also faced fierce market competition as an established manufacturer of marine diesel engines. In order to achieve rapid development in the crisis, the company took the initiative to extend the industrial chain from the traditional marine generator and marine main engine market to the offshore market to open up new development paths.
Since the offshore market is a high-end market for the shipbuilding industry, diesel engines used in domestic offshore equipment have always relied on imports. The preferred products are branded products such as Caterpillar, Wärtsilä, and Mann. In order to compete with these well-known companies on the same stage, Anchai Company attracts customers' attention by improving product quality and service level. On the other hand, it wins customer recognition by means of “going out, please come in”. “Going out” means visiting customers many times and impressing customers with integrity and responsibility; “Please come in” is to invite customers to visit the company and prove their strength to customers with facts. Through unremitting efforts, Anchai finally won the order, thus achieving a “zero” breakthrough in the offshore market.

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