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At present, digital printing and packaging technology is increasingly recognized by the market. Short-term printed matter is emerging in an endless stream. Personalized packaging has become one of the effective tools that brand owners use to attract customers. The world-famous beverage company Coca-Cola has already put it into practical use and has expanded its market share by printing personalized labels for different packaging bottles, which has greatly improved the influence of corporate brands and gained high recognition from the market. What needs to be emphasized is that Coca-Cola is just the beginning. There are already many brands on the market that have begun to provide consumers with personalized packaging. For example, Absolut Vodka, the use of 4 million unique personalized design of the wine label, making it a favorite of consumers.
Nowadays, technological innovation has generated a huge boost in the packaging industry. Both Heinz Group and Qiang Brewery Co., Ltd. strive to deliver positive energy to consumers on the outer packaging of products and soft light when they open the package.
Although the packaging industry is trying its best to adopt new technologies, there are still things that cannot be achieved. For example, it is difficult to distinguish the packaging of goods sold in an online store, and it is always difficult for a courier to distinguish the difference in the delivery of a package. If brands can distinguish between the packaging of sold goods and other e-commerce packages, the results will be very different.
How should we apply these innovative technologies to specific packaging? Naturally concise design and packaging with a green concept will always win consumers' recognition. Emphasizing functional packaging will also surprise consumers.
China's packaging machinery industry has entered a stage of rapid development and has endeavored to open the European, American and international markets. To successfully enter the international market, on the one hand, it relates to the technical level of China's packaging machinery, and on the other, it also relates to the form of the US packaging machinery market. As a highly-developed liberalization market, the packaging machinery manufacturers in the United States have become very polarized.
At present, the development of the world's advanced packaging machinery has shown the trend of integrating machine, electricity, gas, liquid, optics, magnetism and hygiene. The high efficiency of production, the recyclability of energy-saving products, the practical use of high technologies, and the As a trend, this should also be the mainstream of China's packaging machinery industry.
The small and exquisite electronic products represented by test preparation and coding devices have been thriving in the United States; and general-purpose packaging machines based on heat-shrinking packaging machines, wrappers, and carton sealing machines also occupy a considerable proportion; Machines, labellers, and cappers are the major packaging machinery production lines. The United States basically does not produce, and the market is almost entirely imported. It is occupied by equipment manufactured by German and Italian manufacturers.
China's packaging machinery manufacturing level and industrial design level have been rapidly developed through imitation, introduction of technology and capital, and global procurement. Today, China's packaging machinery manufacturers can easily acquire some key components through global procurement, thus rapidly improving the technical level and reliability of the equipment.
In some low-tech products, many packaging machines currently produced in China have already met the requirements of the US market and are most likely to achieve breakthroughs in the short term. However, on fully-automatic balers, labelers, carton sealers and robots, Chinese-made machinery cannot compete with German, Italian and Japanese products.
Through the improvement and optimization of technology, realizing the localization of high-end packaging equipment is just around the corner. Through the continuous application and promotion of high-tech, and arming and strengthening the overall level of the industry, China will continue to move in the direction of the world packaging center.
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