Market demand for construction machinery increased slightly

Among the 64 major types of machinery industry products released by the National Bureau of Statistics, there were 36 kinds of year-on-year increase in production in the first half of the year, accounting for 56.25% of the total; and 28 types of products with year-on-year declines, accounting for 43.75%. Specifically, the industry differentiation has intensified, and the typical investment product manufacturing enterprises have a greater difficulty. Currently, the construction machinery market is relatively weak, the growth rate of many products' production and sales declines, and the difficulties encountered by industry and enterprises increase.

Specifically, in the first quarter, the loader sales were 41,486 units, which fell by 12.2% year-on-year in January to April and 7.36% year-on-year in January to May. In the first quarter, 2,589 bulldozers were sold, which increased by 2.51% year-on-year from January to April. From January to May The growth rate was 1.5% year-on-year. In the first quarter, excavator sales amounted to 32,822 units, a decrease of 25.68% year-on-year in the first quarter, a year-on-year decrease of 17.5% from January to April, and a 13.9% year-on-year decrease from January to May.

July was the traditional off-season of the construction machinery industry. Coupled with the impact of rain on construction schedules and financial problems that plagued the opening and return of projects, July sales of construction machinery products were lower than expected. According to statistics, excavator sales fell 23.2% in one month, loader single month sales fell 27.5%, bulldozer sales fell 14.7% in a single month, and road rollers fell 26.4% in a single month.

This year, the macro-economy has grown steadily and there is a slight increase in demand for construction machinery. However, the market situation in the second half of the year is still not optimistic. Judging from the situation in the business survey index of China's equipment manufacturing industry, sales in July were basically in line with expectations. Most companies report that the market sales have stabilized in the off-season. Although there are some improvements in the year-on-year data, market expectations are more cautious. Manufacturers generally believe that the situation in the second half of the year will not be much better.

In the second half of the year, there may be two possibilities in the construction machinery market: One is the introduction of small-scale economic stimulus policies by the state to stimulate some of the demand; the other is the maintenance of existing policies by the country, and there are no other special circumstances in the market. In general, the construction machinery market is expected to be a “robust” operating state in the second half of the year given the country’s more emphasis on the basic role of market allocation resources. The current industry operation basically reflects the true market conditions, subject to supply and demand, rather than artificial control. As the construction machinery market has entered a steady development track, companies should focus more on self-adjustment. For example, to improve the competitiveness of enterprises, improve service quality and so on.

China Machinery Industry Federation recently released a report saying that since the beginning of this year, the machinery industry has continued its weak recovery trend since last year. However, due to factors such as rising costs and overcapacity, the entire industry can hardly be improved. It is expected to show a mild upward trend throughout the year. In the context of the increasingly complicated economic environment and the relatively tough operating conditions of the industry, the machinery industry’s foreign trade export situation is also very severe, and the accumulative export growth rate continues to fall. Total exports from January to June totaled 175.3 billion U.S. dollars, a year-on-year increase of 1.51%. The growth rate fell by 7.76 percentage points from the beginning of the year, and was 8.89 percentage points lower than the national export growth rate over the same period. From the current month, exports in the first half of the first half of the month fell compared to the same period of last year, and the value of exports in the month of June was 29.9 billion US dollars, a year-on-year decrease of 4.63%, a decrease of 2.62 percentage points from the previous month.

From March 2011 to the end of July 2013, the operation of China's construction machinery industry has continued for 27 months. This industry, which has been accustomed to the industry's annual growth of 30% for many years and some companies' annual growth of 100%, is not uncommon. Currently, it is facing a severe market test, and the difficulty of production and operation of enterprises has increased. In Luo Baihui's view, this is a good time for the market to force companies to speed up their methods and structure. With the market growth rate declining, if construction machinery companies want to achieve sustained and healthy development, they must shift from scale growth to intrinsic development, train themselves hard, speed up upgrading, and put their focus on improving the quality and efficiency of development. .