Automotive filter media market has broad prospects

From the three aspects of China's population structure, economic growth rate, and urban population density, Wang Qing, director of the Market Research Office of the Development Research Center of the State Council, speculated that by 2015 and 2022, the number of Chinese autos will be about 115. The total number of vehicles and 230 vehicles is approximately 160 million vehicles and 325 million vehicles. The scale of production and sales of new vehicles is approximately 26 million vehicles and 39 million vehicles. Such a large amount of car ownership has brought a broad prospect to China's auto parts market. In particular, auto parts wearing parts such as filters will be more like “Qian Jingquan”, and the related filter material market is also ushering in development. Opportunity.

Automotive filter media market has broad prospects

Under the influence of the huge market's attractiveness, as early as in previous years, many domestic capitals have been rushing to enter the filter industry. According to incomplete statistics, there are currently more than 3,000 filter manufacturers in China. In addition, many foreign filter brands attracted by "Moneyscape" are also building factories in China. As such, fierce competition in the filter industry is unavoidable.

This kind of market situation extends to the upstream of the filter industry. It is obvious that the automotive filter media market has also ushered in a broad market prospect. Some well-developed filter suppliers have maintained an annual growth of over 10% in recent years.

China's largest manufacturer of automotive filter non-woven fabrics, Dongguan City, Li Sheng Filter Material Co., Ltd. is like this, its performance in 2012 exceeded 70 million yuan, with its annual performance of 20% -30% growth rate From the perspective of Libya, its 2013 performance is expected to exceed RMB 100 million. In this regard, the head of the marketing department of R & D Company stated that the growth of the performance has a great relationship with the improvement of the filter market.

Filter media industry also faces the danger of disorderly competition

Of course, there will always be some chaos in the fierce competition in the same market as the filter industry.

In an interview with the media “2011 Top Ten Filter Raw Material Suppliers”, Yan Yixu, General Manager of Lishan Company, expressed this: “As with the development of other parts and components, many filter companies blind Influx into this market, resulting in rapid expansion, making the current media market a mixed bag, products are mixed, and competition is fierce. For the current domestic filter products, most of them are still at the low-end quality. In this way, in the market competition, everyone is mainly Relying on a price war not only disturbs the market order, but also enters into a vicious cycle that ultimately damages everyone’s interests and is not conducive to the orderly development of the filter material market.”

Yan Yixu's statement is an intuitive reflection of the chaos in the filter media market. However, as the filter market crackdown efforts and consumer maturity increase, counterfeit and shoddy products will gradually be removed from the market, the corresponding filter materials related to the quality of filter products are also required higher quality and more High-tech content. The chaos of appeal will be gradually solved. This also means that a filter company that can establish itself in the industry in the future must be a company with quality assurance and technological advantages.

In this regard, in the development of the industry for more than 20 years, the company's performance and technical quality are in the forefront of the industry, the company also deeply shares.

Professional marketing talent scarce exhibition, network into channels to open up important means

The current filter market product differentiation is getting smaller and smaller, and the quality of the company's products with the horizontal line is not much different. In response, some companies began to focus on building their own marketing team and promoting sales channels to gain greater market share. However, for such highly professional industrial products, the construction of marketing teams is not easy.

Take Elixir as an example -

With the increasingly fierce market competition, the former "seller market" has already turned into a "buyer's market." This time, the "excellent marketing team to expand sales channels into" to take advantage of such companies to compete in the market an important means. However, according to the company's introduction, “If the filter material such as non-woven fabrics requires professional knowledge, if the business staff can't answer the technical question raised by the customer, it will inevitably affect the final transaction, and now it seems that the professional marketing knows well. Talent is very scarce."

It is also the lack of such talents that makes such platforms as exhibitions and networks that enable customers to take the initiative to “home” as an important channel for their business development. The meticulous management of the shops on HC360.com has been evident in the past year. However, the company's leadership said that the exhibition and the network are only one aspect of market expansion. These still require professional talents to operate and maintain. Therefore, the filter material industry must try its best to cultivate marketing talents with professional knowledge.

The above description was actually part of the phenomenon that the filter industry reflected in the filter market. However, with the continuous increase of China's automobile ownership, the increasing demand for automotive filters in the automotive aftermarket will inevitably bring development opportunities to the filter material industry. However, to seize this opportunity, it is necessary for industry companies to focus on market trends, focus on team building and brand building under the premise of cultivating internal strength. Only comprehensive development can win a place in the increasingly fierce market competition.

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