Beijing auto show becomes a new starting point Chrysler strides toward China

A major feature of this year's Beijing Auto Show is that the international auto giants are exhibiting at very high specifications. Many of the brands brought to China are their most representative models. Undoubtedly, with the heating up of China's auto consumption market and the rapid development of the auto manufacturing industry, especially after China had become the world’s fourth-largest automobile producer and the third-largest auto consumer country last year, the Chinese market was increasingly affected by international auto companies. Pay attention. Chrysler, the famous car brand from the United States, made an all-out effort to attack the Beijing auto show. The three models exhibited included the classic high-end Chrysler 300C and the American-style Chrysler Crossfire. The top luxury MPV Chrysler Grand Voyager, although not many exhibitors models, but the section is fine. It is reported that these three models are the top products of Chrysler brand to expand the various market segments, whether it is quality or cost-effective, have outstanding advantages. Among them, the Chrysler 300C and Chrysler Crossfire are the first appearances in China and are planned to be officially launched into the Chinese market in the second half of the year. Highlighting the debut of quality products, the company clearly demonstrated the pursuit of product quality and the ability to apply new technologies to the Chrysler brand, and sent a strong signal to people. By using the Beijing auto show, Chrysler is going to enter the Chinese market. Chrysler has made outstanding contributions to the development of the global automotive industry. In the 80-year history of the brand, Chrysler has unveiled unusual automotive and engineering innovations. These innovations include: Chrysler-6, which redefines the concept of passenger cars in 1924: Front-end cab design and definition of multipurpose vehicles (MPV - Multi Purpose Vehcile, known as Vanvan in the United States - Minivan) The market helped establish its brand image in the 1990s; and the exciting three models on display in Beijing today fully embody the essence of the Chrysler brand. “The past impact of the Chrysler brand on its future is reflected in every new Chrysler product.” An automotive professional once told reporters at the auto show site, “Chrysler is dynamic and sophisticated, able to evoke passion and expressiveness. The American design style. As the brand celebrates its 80th anniversary, you can notice that Chrysler is not only continuing to explore the future of style, but is also constantly exploring the future of innovation, safety, quality and extraordinary value." The Chinese market needs Chrysler's current Chinese auto market is gradually becoming one of the most attractive auto markets in the world and is recognized as one of the world's most promising markets. The international auto giants have accelerated the pace of their entry into the Chinese market, and their various models have been launched into the Chinese market. Compared with Chrysler, the actions in China in recent years have been somewhat delayed. Chrysler, who has made outstanding contributions to the history of the world's automotive development, has a lack of product lines in China. It is a great pity for the Chinese market, which means that Chinese consumers cannot fully feel the unique charm of Chrysler products. However, in 2002, the top luxury MPV Chrysler Grand Jr. entered the Chinese market. This vehicle, which represents the best design in the United States, and has excellent safety performance, spacious interior space, and outstanding functionality, was quickly adopted by consumers. Accepted, become the object of business people sought after. Since 1983, Chrysler has sold more than 10 million MPVs around the world, created nearly 50 firsts in the area of ​​vans, and won more than 150 awards. Chrysler's brand philosophy of carrying the essence of American automotive culture, bringing together the world's most advanced carmaking technology, and continuous development and innovation is gradually being recognized by consumers. Since then, many faithful users of Chrysler products have emerged. Chrysler strides toward China Nowadays, with the opportunity of the Beijing Auto Show, this awkward and fast-moving world auto ace is marching toward China. With the launch of these three products in the Chinese market, Chrysler has demonstrated progress in the Chinese MPV, sedan and sports car markets. It can be predicted that the auto market will surely set off a new round of fierce competition. In this case, Chrysler's move in the Chinese market in the second half of the year is more worthy of attention. China Automotive New Network

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