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The news that Daimler is expected to invest in Beiqi will be confirmed soon.
The reporter learned from the informed sources that the two sides will formally sign a strategic cooperation agreement in Germany on February 1.
According to the above sources, Beiqi and Daimler will implement cross-shareholdings. The above sources did not disclose the specific shareholding ratio. However, according to media reports that Daimler planned to acquire 10%-20% of the shares of BAIC before the Beiqi IPO, the above sources stated that the proportion may be even higher.
If Daimler and Beiqi achieve cross-shareholdings, Daimler will have a Chinese shareholder for the first time, and it will be the first time that foreign capital will participate in a state-owned auto enterprise group.
Beijing Benz shares may change the BAIC listing obstacles
The above-mentioned sources disclosed to reporters that the changes brought about by this strategic cooperation will not only be a change of the shareholders of both parties, but for Beiqi, the more important will be the current share ratio of the two parties' joint ventures in China, Beijing Benz.
“Daimler will reduce its shareholding in Mercedes-Benz in Beijing. Daimler’s shareholding ratio with Beiqi will change from 50:50 to 49:51,†he told reporters. This also means that the barriers before BAIC's listing were basically cleared. .
The implementation of the listing has always been the primary task of Beiqi chairman Xu Heyi, but since the official establishment of BAIC in 2010, the preparations for the listing have been in full swing but have been inconclusive. Xu Heyi also said frankly that the internal asset relationship of BAIC Group is complex and the listing cannot be achieved overnight.
According to the above analysis, the reason why BAIC failed to achieve a listing and Beijing Benz can not be included in the profits of Beiqi shares, resulting in the overall profitability of Beiqi shares is not high.
According to public information, Beijing Automobile is currently the only profitable asset under Beijing Auto, and Beiqi's own-brand passenger vehicle business is still in the early stage of development. "If there is no Beijing-Benz, the high-quality assets owned by Beiqi Co., Ltd. are not much. With Beijing Hyundai alone, it can not bring good results to Beiqi." Therefore, if Beijing-Benz is included in BAIC, its profitability can be greatly improved.
“Daimler’s ability to agree to lower the share ratio may, on the surface, lose control of the company, but Daimler’s future holds a greater buzz in both BAIC and Mercedes-Benz in Beijing because of its cross-shareholding with Beijing Auto. Right." Listed people think.
Leveraging Mercedes-Benz E-class Platform Technology to Develop BAIC's Independent Brands
In this strategic cooperation agreement, it may also involve Beiqi's use of Mercedes-Benz E-class platform technology to develop high-end self-owned brand content, said the person familiar with the situation.
In addition to Beiqi E-series and Weiwang, Beiqi's own-brand passenger cars have no mid-to-high-end products. In the early days of developing independent brands, Xu Heyi had proposed to go the high-end line. Currently, Beiqi's Saab platform-based models will soon be mass-produced. The model is targeted at mid-to-high-end vehicles. The vehicles that will be developed in the future with Mercedes-Benz E-class platform technology will be positioned on BAIC's luxury self-owned brands.
It has been revealed that the C90 concept car that was exhibited at the auto show is the prototype of the future luxury self-owned brand. The model may also be equipped with a Mercedes-Benz E-class engine.
In 2011, the first engine factory jointly invested by Mercedes-Benz and BAIC and built by Mercedes-Benz outside Germany is the origin of the future BAIC luxury brand engine. According to the plan, the plant will be put into operation this year with a production capacity of over 250,000 units in the first phase.
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