Bridgestone launches new brand of truck tires Zhuo Luoshi

On June 19, 2017, Bridgestone (China) Investment Co., Ltd. held a launch conference in Shanghai for a new brand of truck tires developed specifically for the Chinese market, ZONE CROSS. Following Bridgestone’s existing two major truck and bus tire brands “Bridgestone Bridgestone” and “Firestone”, the launch of the new brand “ZONECROSS” has enabled Bridgestone’s products in China. The line is further improved.

Unveiling Ceremony of Bridgestone (China) New Truck Brand Tire "ZONE CROSS"

At the press conference, Hiroshi Sakahara, Chairman of Bridgestone (China) Investment Co., Ltd., described the research and development of the new brand “ZONE CROSS”. As a global tire industry leader, Bridgestone has been entering the Chinese market for more than 20 years. In China's card passenger car tire market, through the "Bridgestone Bridgestone" and "Firestone Fengchi Fengtong" two major brands, won the trust of countless passenger car tire users. At the same time, China has its own unique development environment, and Bridgestone is committed to providing Chinese passenger car tire users with tire products that are more suitable for China's road environment and more in line with Chinese conditions, in order to be able to work in a wider range of fields. To meet the needs of Chinese users, Bridgestone has specially developed and launched ZONECROSS tires.

The research and development of ZONECROSS series tires began in 2015. It is a research and development launched by the Bridgestone China and Bridgestone Technology Center based on a thorough analysis of the driving habits and transportation environment of China's card and bus drivers. China's user research and development of the proud work. In this press conference, Bridgestone released a total of eight new products that will be launched in August this year. The new Bridgestone will divide the scope of application of tires into two major areas of “excellent” and “wide” according to road conditions and load. “Urban” tire characteristics are good roads and high speed roads, taking into account long life. "Wide" field tire characteristics apply to medium-short mixed roads, taking into account the load. It is worth mentioning that the new brand ZONECROSS tires have been practically achieved under the conditions of mixed roads, bad roads, and good roads, etc., due to its economical, practical and reliable quality. Excellent results are highly competitive in the "excellent" and "wide" markets.

Zhuo Lushi Product Specifications List

The original "Bridgestone Bridgestone" and "Firestone" are two major brands, plus the new brand "ZONECROSS" launched this time, Bridgestone China's lineup of car and passenger car tires has become More abundant, at the same time, it can also provide more extensive choices for the diverse needs of Chinese users. In the future, Bridgestone will continue to contribute to creating a safe and secure mobile environment for Chinese users.

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