Cars have entered the leasing industry in the field of leasing

Car rental explosive growth According to reports, the Price Waterhouse study's China Industry Research Network published "2013--2017 China's car rental industry depth research and investment strategic planning analysis report" (hereinafter referred to as "analysis") It shows that with the rapid economic and social development, the process of urbanization is accelerating, the urban-rural and regional integration is rapidly advancing, the driving skills are widely used, the car system reform of enterprises and institutions, etc., and the demand for car rental will be more prosperous, with great development potential. The basic conditions for rapid development.

Xiao Jian, a research fellow at China Research Institute, said that in 2013, the market demand for car leasing in China has reached 250,000 units, and the annual market size will reach 22 billion yuan, compared to 44864 vehicles leased in 2006, with a turnover of 2 billion yuan, car rental. The industry has grown tenfold. In the next few years, China's auto leasing industry will continue to maintain rapid growth with an annual growth rate of 20% to 25%. In 2018, the market scale of China's auto leasing industry will reach 50 billion yuan.

The rapid growth in the number of passenger vehicles in recent years has created a large number of potential consumers for the rental market. From the development experience of various countries, it can be seen that the popularity of passenger cars has a very significant role in promoting the leasing market, and the growth rate of the number of passenger vehicles directly determines the growth rate of the leasing market.

However, the â€œAnalysis Reportâ€ also shows that at present, due to purchasing power and consumption habits, the leasing market is mainly concentrated in four first-tier cities in Beijing, Shanghai, Guangzhou and Shenzhen. The sum of the market size of these 4 cities accounts for 59 of the national market. %.

At the Guangzhou Auto Show in November 2013, the car's Otsuka layout leasing business was listed on the â€œEnochâ€ brand of new energy vehicle by BMW Brilliance. As the first new energy vehicle from a luxury brand, ZINORO's listing strategy was â€œexclusiveâ€. - The first batch will only be sold in Beijing and Shanghai, and only rented and not sold. In an exclusive interview with China Economic Weekly, BAI Yumin, chairman of Brilliance Automotive, said that because of the limited number, restrictions on purchases, and not excluding other models of BMW Brilliance, it also uses leasing to consumers.

"For example, companies operating in different places, or (individual car buyers) to take into account the cost, license resources, many models will seek (lease) this model." Yan Yumin said.

ZINOL Leasing will allow those who have not yet shaken up to start the car and encourage everyone to try new things like new energy vehicles. After Brilliance, another auto company also brought the leasing business to China. On December 2, 2013, Volkswagen Motorsport in Germany entered into Beijing. Two days later, Volkswagen Leasing in Germany landed in Shanghai again, which signified that Volkswagen Car Rental in Germany has accelerated the pace of its layout in China.

It is understood that Volkswagen Leasing has more than 969,000 rental vehicles in Germany, has been deeply cultivating the car rental market for nearly 50 years, has an advanced management and management system, and has accumulated a wealth of industry resources.

Tan Zhide, general manager of Volkswagen New Power Investment Co., Ltd., which operates Volkswagen Automotive Leasing in China, stated that â€œChina is one of the largest automotive markets in the world and its economic growth rate is very impressive. This provides great potential for car leasing and fleet management. â€

In the coming months, the German Volkswagen rental business will have 14 offices in China. In the next few years, more than 30 cities across the country will establish a German Volkswagen rental agency to fully contribute to the Chinese car rental market.

In August 2012, the German luxury car giant Mercedes-Benz established Mercedes-Benz Leasing Co., Ltd. and officially launched auto financing lease products and services. In addition, Dongfeng Nissan (Dongfeng Nissan Easy Car Rental) and Guangzhou Automobile (Guangzhou Automobile Co., Ltd.) have also seized the position of car rental businesses.

Xiao Jian said that vehicle companies entering the leasing market can be seen as an extension of the automotive industry chain performance, but also can be understood as service upgrades, but at present due to the development of immature, it is still more difficult to determine its ultimate direction. Whether it is BMW, Volkswagen, Dongfeng, or Guangzhou Automobile, the first leg of the leasing business has been selected in such a large city as the North, Guangzhou, Shenzhen and Shenzhen. This also means that the auto companies will â€œjoin the armyâ€ with specialized car rental companies.

Industry faces reshuffle <br %. It can be seen that the Chinese car rental market is in an early stage of development and the car rental habits have yet to be cultivated.

â€œLeasing is a new concept in China. People are also accustomed to owning a car rather than just using it several times. Even if it is a lease, the customerâ€™s needs and expectations are different from those in Europe.â€ Tan Zhide revealed that for this purpose, the German Volkswagen rental Different from the targeting of the general consumers by car rental companies, the customer base is locked in "group customers" and "small and medium enterprises."

The Chinese car rental market has great potential, but it is certainly not an easy market. The most obvious manifestation is that the Chinese car rental market is very fragmented. The "Analysis Report" shows that in terms of the short-term rental market, the top five car rental companies only account for about 9% of the total market size. Leading companies include companies such as Shenzhou and Jilin. In terms of long-term rental market, the top five car rental companies only account for about 9% of the total market size. Leading companies include SAIC, Anji, and Volkswagen. The Chinese car rental market may experience the first round of integration in the next 3 to 5 years. It is expected that the overall market share of the top five companies will reach 10% to 15% by 2014, but it is still far below the level of developed countries.

For the car rental market in the next few years, Xiao Jian believes that, first of all, the chain car rental companies will accelerate the market expansion across the country, regional car rental companies will face greater competitive pressures; Second, as the Internet continues to spread, The automobile leasing industry will gradually become online and online booking will also develop. At that time, the competition between car rental companies will be conducted both online and offline. Finally, in the context of the obstruction of traditional business development, car manufacturers may With the advantages of procurement, after-sales and channels, we will gradually develop the car rental market and the market share is expected to continue to expand.

Car Daxie joins the Chinese car rental market and will be expected to change the domestic car rental competition. Beijing Huaxiang second-hand car market staff said that they (car prices) are different from conventional car rental companies, they have the technology, have funds, provide a full range of services such as maintenance, maintenance, although the market is a bit late, but the potential is amazing. â€œAnd they are aiming at the public rental market. This is still a blue ocean,â€ said the industry insider.

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