China's auto industry should not only look after the immediate re-sale is the best policy

China's after-sales service has been repeatedly questioned in the international market. Failure to pay attention to after-sales service and not knowing how to provide services has also become a true reflection of certain industries.

According to the statistics from the Customs, China’s auto exports maintained a strong upward trend last year. From January to November, a total of 361,000 vehicles of various types were exported, which was a year-on-year increase of 220.5%; the export value was US$685 million, an increase of 86% over the same period last year. The face of gratifying export reports, the experts are cautiously optimistic. Shen Ningwu, deputy secretary-general of the China Association of Automobile Manufacturers, expressed his concern in an interview: This figure has striking similarities with the auto export boom of the late 1980s and early 1990s - most of them still remain small. Bulk vehicle exports. Different from European, American and South Korean auto companies, Chinese auto companies generally focus on sales and services.

"This is very dangerous." Shen Ningwu used this kind of export model as a "basket for sale." "There is no strategy, no support for the after-sales service system, and export thinking bent on earning money often leads to failure." He said he still clearly remembers the transfer of a foreign trade department from the Filipino consumer more than 10 years ago. In the letter, the letter stated that because the Spare Parts of the export vehicle did not keep up and maintenance services did not keep up, the Chinese car was too disappointing. Even more frightening was that “the local people completely lost confidence in all Chinese goods”. The so-called one carelessly, all lose.

Contrary to ours, Hyundai Motors spent a few years and spent hundreds of millions of dollars building the entire repair service network in the United States before driving it into the United States. Because they understand that in the car exports, there is no everything without after-sales service.

Fortunately, at the same time when it comes to heading, Chinese companies are also alert. Not long ago, representatives from a number of automotive aftermarkets came together to discuss fiercely the changes that China's auto service faces. Luo Xiaotao, president of the Guangzhou Auto Parts Supply Industry Association, believes that the auto aftermarket has not received sufficient attention at present and there are still many problems in its operation. It is necessary to adjust itself before foreign capital has fully entered the Chinese market. Li Yong, general manager of Jieli Express Automotive Service Co., Ltd., believes that the local auto aftermarket will face severe challenges, it will be difficult for individual forces to fight against large groups, and only the individual companies will be formed as a team to work hard to achieve the service system and service level. The systemization, standardization, and standardization of an enterprise can only be as high as foreign capital.

It is believed that the Chinese auto industry has already seen the fact that in the relatively normal profit sources of the auto industry in the world, the proportion of automobile sales is only 10%, and the fact that after-sales service is as high as 50%. At the same time, it is also realized that as the market gradually matures, the automobile The competition among enterprises will shift from product competition to service competition; it will be regarded as the "product-sales-service" chain of the traditional profit-chain model of the auto industry. The center of the profit-chain model will also be shifted backwards, and will become a sustainable automotive industry. The key to development.

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