Domestic refrigerator market slows down 4.53 million units

GOME's “White Paper on Domestic Major Urban Refrigerator Market 2010-2011” released by the Refrigerator Summit organized by the National Information Center shows that last year, the overall sales scale of refrigerators in major domestic cities was boosted by the “Home Appliances Going to the Countryside” and “Old for New”. About 23 million units, an increase of 28.95%; but in the first quarter of this year, sales of only about 4.35 million units, an increase of 8.24%, an increase significantly lower than the same period last year.

However, sales of three-door, four-door, or more high-end products such as multi-door refrigerators and door-to-door refrigerators have increased rapidly. Sales of single-door refrigerators and common two-door refrigerators have shown a downward trend, with single-door refrigerators falling by 57.67% year-on-year. The first two-door refrigerators experienced negative growth for the first time, and sales volume decreased by 4.54% year-on-year. As a result, refrigerator manufacturers have also adjusted their marketing strategies. Siemens will soon launch a high-end refrigerator represented by “Vacuum zero degree preservation”. The future trend will be that the refrigerator will continue to open its doors and open its doors in appearance.