Fuji Heavy Industries is striving to build Chinese vehicles

Japan's Fujitsu Heavy Industries Subaru Motorsports (SUBARU), which has repeatedly won titles in the world's automobile rally, has settled in Beijing before its first 4S store in China. Compared with Toyota, Nissan, etc., Fuji Heavy Industries has only 600,000 vehicles with annual sales and sales volume. It is a small company, but Subaru has become a very distinctive car brand with its unique high-performance horizontal opposed engine and four-wheel drive technology. . In fact, there are basically two ways that the world auto companies can make money. One is through the production of models that are suitable for the general public, and the other is to create more value in each vehicle by pursuing the uniqueness of the product. Subaru chose the latter. In the traditional gasoline piston engine, according to the arrangement of cylinders, most of the world's engines are inline and V-shaped. Only Fuji Heavy Industries and Porsche Automotive of Germany are able to mass produce cylinder horizontally opposed engines all over the world. The advantage of the horizontally opposed engine is its light weight, low center of gravity, and low noise, which greatly improves the stability and comfort of driving and maneuvering. The disadvantage is that it is difficult and costly to manufacture. Fuji Heavy Industries Joint Subsidiary Subaru Subaru (Beijing) Automobile Sales Co., Ltd. established the 4S shop in Subaru Auto, which is Asia's largest and has a professional testing venue, and hopes to sell four imported models including Legacy, Outback, Impreza and Forester. Let Chinese consumers understand the Subaru brand. The person in charge of the marketing department of Fuji Heavy Industries stated that Subaru is striving to achieve localized production in China. Since U.S. General Motors holds a 20% stake in Fuji Heavy Industries, it is the largest shareholder, and General Motors and China's SAIC Group have established a joint venture and cooperation relationship. Industry insiders believe that Subaru's future production in China may rely on GM and SAIC Motor. The joint venture factory achieved. (Xiaoshu) Beijing Daily

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