On January 15, the 500,000th Jinbei truck was rolled off the assembly line in Shenyang Jinbei Vehicle Manufacturing Co., Ltd. Accompanied by heated music, a new product, the Gold Cup “Leaderâ€, slowly pulled out.
Since 2004, Jinbei Vehicles has set a new record for enterprise development. It has taken four major steps in four years, and its sales growth rate has grown at an average rate of 63% per year. It has been the nation's No. 1 growth rate for light trucks for the fourth consecutive year. In 2007, Jinbei’s vehicle sales exceeded 70,000 vehicles; the total vehicle exports reached 7,500 units, an increase of 87% year-on-year, setting a new record in the history of corporate development.
In 2007, Jinbei continued to innovate in its mechanisms, management and products. In January, Jinbei Vehicle launched 27 brand new “Jingyu†series products with 27 major technical innovations, which became a dark horse in China's light truck market. At present, there are five series of more than 170 varieties of Jinbei vehicles. Its cabs, frames, and containers are the first in China to adopt cathode thick-film electrophoretic coating technology and topcoat protection; anti-corrosion capability is the leading position in the national light trucks; For the first time, the blasting and life-enhancing advanced technology applied in the foreign heavy truck manufacturing industry was transplanted to light truck products. With the continuous improvement of technology and product quality, Jinbei vehicle products have been fully affirmed in the market, and honors such as the "money-making hero", "China's best urban and rural logistics vehicle," and "the most popular light truck" have come one after another.
The new offline “Leaders†attracts attention with the largest driving space and container volume in its class. At the same time, interiors, front and rear axles, etc. have also greatly improved. It is a light truck mainstream product that complies with consumerism in the era.
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