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Heat pump technology has been around for a long time, but as an emerging energy-based industry, heat pumps have only entered the Chinese market for only three or four years. Since the development of the market, the market has been tepid, and there is no large-scale promotion across the country, but with In recent years, energy has tightened, especially power shortage, which has injected new vitality into the heat pump market and formed a heat pump economic belt in South China, Central South and other regions. The heat pump market is quietly warming up. According to industry analysts, in the next few years, Fujian's Sanming, Quanzhou and Xiamen markets performed better, and Fuzhou has great potential; Guangdong will become the main competition for the heat pump market; Hunan, Jiangxi and other markets have the most potential.
With the introduction of the Renewable Energy Law in 2006, the heat pump industry has attracted more and more attention from all walks of life. In South China, Central South and other provinces, the trend has become a different trend. Many brands compete in this competition, and sales are quite gratifying. However, on the whole, the heat pump market in Guangdong and Fujian in the South China market is obviously much more mature. Both the promotion of the brand and the acceptance of consumers are relatively high, while the Central and South markets such as Hunan, Hubei, Jiangxi, etc. The province has developed rapidly in the past two years.
Fujian market is performing well
Fujian is located on the southeast coast of China. It is warm and humid, with an average annual temperature of 17 °C to 21 °C. From the climatic conditions, it is most suitable for the promotion of heat pump products. However, since the heat pump is still an emerging product, the market is still in the cultivation period. Therefore, although the Fujian market has the conditions for developing heat pump products, it takes a long time to cultivate the previous market. Therefore, only Sanming, Quanzhou and Xiamen are in Fujian. The performance of the three places is relatively prominent. At the same time, because the economic conditions of the three places are better, the consumption level and concept are more advanced, the heat pump brand has entered more, and the promotion of products is also in place. Therefore, consumers have a certain understanding of the product, and the market has been developing steadily in the past two years. Although Fuzhou is a provincial capital city, the economic conditions are also good, but the cost of opening up the market will also increase greatly. At the same time, due to the weak strength of many heat pump manufacturers, there is basically no ability to carry out large-scale promotion. Therefore, the degree of acceptance in Fuzhou market is not as high as that of Sanming and Quanzhou. It is estimated that the potential of the Fuzhou market will be relatively large in the next few years.
From the analysis of the products, the performance of the household machines in Fujian market is obviously stronger than that of commercial machines. It is understood that the household machines in the Fujian market performed well. Compared with last year, it is conservatively estimated that there will be a growth rate of 40%~50% this year. The overall sales volume will exceed 1,000 units, and it is even possible to reach 2,000 units.
Compared with domestic machines, commercial machines are currently not performing well in the Fujian market. Some large local hotels generally believe that new products are less reliable, so they are more willing to use traditional water heaters.
Guangdong market commercial machine actor
Guangdong Province is located in the southernmost part of the mainland of the motherland. It is located in the Pearl River Delta economic belt and has developed economy. The average temperature in most parts of the province is between 20 °C and 23 °C.
The favorable climatic conditions, high economic level and advanced consumption awareness have made Guangdong Province a benchmark city for the consumption of heat pump products in the past two years. Mainly in the following aspects: First, there are many enterprises, brands are everywhere, and the product market is widely spread. According to conservative estimates, there are no fewer than 200 production companies in Guangdong alone, including OEM. Second, brand promotion is strong and consumers are highly accepted. Many brands have established offices in Guangzhou, and more local brands. There are also many employees, so it is convenient and convenient in terms of market operation. Thirdly, Guangdong has developed economy, and there are many large-scale activities such as commercial enterprises, factories, staff quarters, hotels, etc., together with the water use habits of Guangdong people, making small and medium-sized The heat pump business machine market is very popular. It is conservatively estimated that the market share of home machines will not exceed 5%. However, due to better market promotion, the growth rate of the entire commercial machine market has significantly accelerated.
With the introduction of the Renewable Energy Law in 2006, the heat pump industry has attracted more and more attention from all walks of life. In South China, Central South and other provinces, the trend has become a different trend. Many brands compete in this competition, and sales are quite gratifying. However, on the whole, the heat pump market in Guangdong and Fujian in the South China market is obviously much more mature. Both the promotion of the brand and the acceptance of consumers are relatively high, while the Central and South markets such as Hunan, Hubei, Jiangxi, etc. The province has developed rapidly in the past two years.
Fujian market is performing well
Fujian is located on the southeast coast of China. It is warm and humid, with an average annual temperature of 17 °C to 21 °C. From the climatic conditions, it is most suitable for the promotion of heat pump products. However, since the heat pump is still an emerging product, the market is still in the cultivation period. Therefore, although the Fujian market has the conditions for developing heat pump products, it takes a long time to cultivate the previous market. Therefore, only Sanming, Quanzhou and Xiamen are in Fujian. The performance of the three places is relatively prominent. At the same time, because the economic conditions of the three places are better, the consumption level and concept are more advanced, the heat pump brand has entered more, and the promotion of products is also in place. Therefore, consumers have a certain understanding of the product, and the market has been developing steadily in the past two years. Although Fuzhou is a provincial capital city, the economic conditions are also good, but the cost of opening up the market will also increase greatly. At the same time, due to the weak strength of many heat pump manufacturers, there is basically no ability to carry out large-scale promotion. Therefore, the degree of acceptance in Fuzhou market is not as high as that of Sanming and Quanzhou. It is estimated that the potential of the Fuzhou market will be relatively large in the next few years.
From the analysis of the products, the performance of the household machines in Fujian market is obviously stronger than that of commercial machines. It is understood that the household machines in the Fujian market performed well. Compared with last year, it is conservatively estimated that there will be a growth rate of 40%~50% this year. The overall sales volume will exceed 1,000 units, and it is even possible to reach 2,000 units.
Compared with domestic machines, commercial machines are currently not performing well in the Fujian market. Some large local hotels generally believe that new products are less reliable, so they are more willing to use traditional water heaters.
Guangdong market commercial machine actor
Guangdong Province is located in the southernmost part of the mainland of the motherland. It is located in the Pearl River Delta economic belt and has developed economy. The average temperature in most parts of the province is between 20 °C and 23 °C.
The favorable climatic conditions, high economic level and advanced consumption awareness have made Guangdong Province a benchmark city for the consumption of heat pump products in the past two years. Mainly in the following aspects: First, there are many enterprises, brands are everywhere, and the product market is widely spread. According to conservative estimates, there are no fewer than 200 production companies in Guangdong alone, including OEM. Second, brand promotion is strong and consumers are highly accepted. Many brands have established offices in Guangzhou, and more local brands. There are also many employees, so it is convenient and convenient in terms of market operation. Thirdly, Guangdong has developed economy, and there are many large-scale activities such as commercial enterprises, factories, staff quarters, hotels, etc., together with the water use habits of Guangdong people, making small and medium-sized The heat pump business machine market is very popular. It is conservatively estimated that the market share of home machines will not exceed 5%. However, due to better market promotion, the growth rate of the entire commercial machine market has significantly accelerated.
Tiancheng Mechanical And Electrical Co., Ltd. , http://www.hzlagenerators.com