·In 2015, new car e-commerce will have a big role on the mobile side.

Car e-commerce has fully landed in 2014, and it is booming, especially for new car e-commerce. Every car manufacturer has gained a lot through third-party e-commerce platform or self-built e-commerce platform. Some car brands even sell online. Breaking through the 10,000 mark. With the good development momentum in 2014, auto manufacturers and e-commerce platforms are full of expectations for 2015, one of which is to make a difference on the mobile side.
Some people say that on the PC side, "tossing" for a few years, the new car e-commerce in the consumer perception is difficult to complete the initial transition from being questioned to gradually recognized, can they work on the mobile side? This kind of worry is not without reason. The new car e-commerce is in the initial stage of development, and the mobile e-commerce is also in the early stage of rapid development. The former has no mature model and experience to learn from the mobile end, so whether it can be done or not is really unfounded. Several industry insiders with rich experience in new car e-commerce admit that although they are or will be on the mobile side, they are expected to gain something, but the mobile side changes too fast and has no specific targets.
No specific goal does not mean no surprises. The author believes that in 2015 new car e-commerce will break out on the mobile side. Making such a judgment is based on three aspects. First, the e-commerce platform completes the layout of the mobile terminal. Second, the consumer favors the mobile terminal. Third, the product of the automobile manufacturer follows the consumer and “runs” to the mobile terminal.
Let me talk about the layout of the e-commerce platform on the mobile side. Ali competes for users on the mobile side through Taobao APP, Tmall APP and Alipay wallet; multiple e-commerce platforms have successively connected to Tencent's WeChat platform; in addition to cooperation with Tencent, Jingdong has re-launched the network to create a mobile e-commerce platform; Car and car homes These auto vertical e-commerce platforms are cultivating mobile users through WAP pages, APPs, etc., in preparation for the next direct transaction.
Let's talk about the consumer "running" to the mobile side. In 2014, the vast majority of e-commerce companies achieved amazing growth in their mobile sales. To give two typical examples, in 2014, “Double 11”, Ali’s sales on the mobile side accounted for 45%, while in 2013, only 20%, the US group’s mobile transaction volume accounted for an astonishing 90. %the above. It is foreseeable that in 2015, the proportion of consumers spending on the mobile side will continue to increase.
Finally, the car manufacturers' products followed the "running" to the mobile side. Where are the consumers, where are we? This is not the case, car manufacturers continue to start on the mobile side layout, Dongfeng Peugeot and other car brands have opened a micro-shop on WeChat, crowdfunding, games and other mobile Internet games are embedded in product marketing. Chery Automobile, which opened its official flagship store in Tmall in early November 2014, reached its 2015 strategic cooperation with the mobile e-commerce platform Jingdong Paipai on the 20th of that month. Chery Automobile's entire model will be sold on the pat network.
The mobile e-commerce platform has, the consumer has, the car source has, the rest is how to attract consumers to buy a car on the mobile e-commerce platform. It is obviously not easy to copy the package offer on the PC side. On the mobile side, we need to create content that can be spread in the information that the user touches, detonating the attention, making the brand spread focus, crowdfunding, games and other games. You can try it out. The author believes that if everyone is working hard to innovate, the new car e-commerce in 2015 is really a play on the mobile side.

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