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Different from the current sluggish situation of vehicle exports, China's auto parts and accessories have shown steady growth, especially in recent years, the rapid development of e-commerce, promoting the cross-border export of automobiles and motorcycle parts and components. According to data recently released by the General Administration of Customs, from January to August this year, the export value of China's auto parts and accessories increased by 3.9% year-on-year to 1987.7 billion yuan, 4.5 times that of China's automobile and automobile chassis exports during the same period. Automobile cars and car chassis are this year. From January to August, the export value was 43.89 billion yuan, down 6.3% year-on-year.
In the future, auto parts exports are considered to still have a large market space. On September 19, at the "2016 Guangzhou International Auto Parts and Aftermarket Exhibition", Chen Guoqing, president of Guangzhou Guorui Electronic Technology Co., Ltd., said in an interview with the First Financial News that the company’s annual auto parts exports were 7000~80 million yuan. Although the auto parts industry is facing pressures such as rising costs, he is optimistic about the export prospects of this industry. Different from the B2B model of OEM production in the past, the e-commerce platform is used to realize cross-border retail exports of auto parts and accessories, and the rising manufacturing costs are correspondingly digested. The resulting gross profit is very substantial. More importantly, the traditional OEM model export has its limitations. Relative to the lack of market information, it is impossible for him to formulate accurate marketing plans and brand strategic plans. Now he sells auto parts directly to consumers, and independently develops and owns brands. Building plays a big role in promoting.
“At present, the labor cost in the Pearl River Delta has increased by about 10-15% per year. Other costs are rising and eroding some profits. Therefore, we are constantly adjusting our strategy and testing water and cross-border e-commerce in the past year or two. The market is our main market, accounting for about 90% of the export volume. We are currently exporting to the United States mainly through three channels. One is that we are exporting to the United States as a secondary supplier of GM. The second is for OEM production in the US auto parts supermarket, and the third is to sell to the US consumers directly on the e-commerce platform with their own brands. Currently, we have established three overseas warehouses in the US through third parties, the fourth Overseas warehouses will also be completed by the end of the year. In a short period of time, the sales volume of e-commerce platforms has accounted for 10% of our exports, and plans to increase to 50% in the next two or three years,†Chen Guoqing said.
Liu Yu, an auto parts seller, said that foreign 4S shops have high service fees. European and American auto consumers like to do it themselves. They are increasingly inclined to buy parts online to repair or modify cars, thus driving China's auto parts cross-border e-commerce retail exports. The growth has been rapid, and his export volume has been 3,000-5,000 US dollars per month from the beginning, and now sells about 200,000 US dollars per month.
According to the global e-commerce platform eBay today released the "Greater China Cross-border E-commerce Retail Export Industry Auto Parts Development Report", the growth rate of eBay Greater China auto parts products in the first half of 2016 far exceeds other categories, Ranked the champion of growth in Greater China. In the export destination, the sales of Chinese auto parts sellers in the four major markets of the United States, Britain, Australia and Germany are particularly prominent. Among them, the United States has the largest number of cars in the world, and the average age of the car is more than ten years. Therefore, the demand for automobile and motorcycle parts is extremely high, and it has become the highest-selling destination market for automobile and motorcycle parts in China; Britain, Australia and Germany. Ranked second to fourth. For Chinese auto parts sellers, the mature markets in Europe and America not only have a large consumption base, but also have attractive growth potential, with an average annual growth rate of over 40%. Among them, the growth potential of the German market is particularly prominent, with an average annual growth rate of 62%.
Zhou Haiying, general manager of eBay's cross-border trade division in China, said that due to high unit prices, high barriers to entry and high transportation costs, automobile and motorcycle products accounted for a relatively small proportion of cross-border e-commerce retail exports, far behind apparel. Products such as electronics and electronics, but since 2010, exports have accelerated. In the first half of this year, the growth rate even surpassed the traditional superior products of cross-border e-commerce retail export industries such as electronics and fashion. It has become the fastest growing sales of sellers in Greater China. Category.
Zhou Haiying pointed out that there are two main reasons for the rapid growth of cross-border e-commerce retail exports of auto parts: First, the rapid development of China's auto industry, automobile and motorcycle production companies have sprung up all over the country, and the supply chain that is becoming saturated has increased supply. The side pressure has further reduced the profit of traditional sales channels. More and more traditional automobile and motorcycle manufacturers have tested the cross-border e-commerce retail export industry. On the other hand, the rise of overseas warehousing business has not only improved the quality of logistics and distribution. And efficiency has also greatly improved the adaptability of cross-border logistics, opening the door to the international market for high-weight, bulky or shape-specific commodities such as automobile and motorcycle parts. More than 55% of China's auto and motorcycle sales in major markets are created by goods stored in overseas warehouses.
According to eBay internal data, in the first half of this year, eBay sold an average of one auto parts every 0.3 seconds. Among them, in the United States, the largest export market, the first and second products of China's auto parts sellers are the headlights and bumpers.
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