Large-scale market price cut sales promotion peak

After the slow season of consecutive sales in June and July, Guangzhou Auto City finally ushered in the peak of sales. In recent days, the Yangcheng Evening News reporter visited major car dealerships in Guangzhou and learned that from the middle and late August to less than three weeks now, sales of many brand dealers have reached 60-70 units, and sales of some dealers have increased. It is more than 130 units, and some brands are expected to break sales of 170 units this month, and sales of most dealers are climbing new heights. Many dealers said in an interview with reporters: The situation in the recent period is very good, this is the golden sales season.

Sales in the auto market climbed sharply. The reporter visited several places in Guangzhou such as Guangwu Motors, Racetrack Sanying Automobile City, AEC Motor City, Huangshi Road, Dongxiao South Road, and Zhongshan Avenue for several consecutive weeks. Vehicles and car buyers have obviously increased.

In Changan Ford Guangfu Hengheng Store, the salesman said to the reporter happily: In the first two months, he was worried that the car could not be sold, and now he was worried that the supply was too small. “Fox 1.8L models are out of stock now, and they must reach the end of the month as soon as possible. To mention the car." In Huangshi Road Dongfeng Nissan Huayi Specialized Store, in order to cope with the sales season of “Jin 9 Silver 10”, the sales staff basically canceled the rest day. A relevant person in charge of the company said: “More than 80 vehicles have been sold in more than two weeks. Since the end of August, the current situation is very good. If necessary, the sales time of our sales staff may be delayed by about two minutes.” An Audi dealer in Guangzhou is even more excited to report to reporters: The last three weeks Our Audi has sold more than 130 units, and this month it should rush to more than 170 units, which is equivalent to two months of sales in June and July.

There are many reasons for the rapid growth of the auto market in the recent past due to price cuts, and the sharp price cuts by distributors and manufacturers are obviously one of the main reasons.

In the current Guangzhou market, in addition to the individual models that have just been listed, almost all the market prices of the models have been significantly loosened, and the preferential levels range from a few thousand dollars to astonishing tens of thousands of yuan. The price of mid-to-high-end car market loosened even more, like Si Platinum Rui, Mondeo, Tian Hao, Accord market share reached 10,000 -3 million, Mondeo 2.0 wins manual comfort minimum price has reached 169,800, Tianzhu 2.0L XE standard The price is RMB 178,800, and the 200E Elite Edition is only sold for RMB 168,800. The Mazda 62008 models have 2.0L 6-speed manual-type sales of RMB 145,800, and some of the largest models have the best discount of nearly RMB 30,000. Such a wide range of prices and deep market price cuts caused some dealers to scream surprises. Zhou Xiaohong, general manager of Guangzhou Fuheng Automobile Sales Co., Ltd. said in an interview: “Buy a car and buy it now.” There are not many opportunities."

Asian Games limited line to promote the auto market in fact, in addition to huge discount, the other main reason to promote the auto market is the Asian Games Limited line. "This is the second car I purchased. Since the first one is a single number, after the Asian Games single-double number limit, there is a part of the time that can't be driven, and for people like me who live far away from the unit and are busy with work. That's why you have to buy another car," said Mr. Sun, a consumer.

There are actually many consumers like Mr. Sun. Li Zhenda, sales manager of Guangzhou Shunfu Automobile Co., Ltd., said in an interview with the media: “The consumers who recently came to our shop to buy a second car accounted for about 20% of the total sales, which is about 15% higher than before.” Yang Weixin, deputy general manager of Dongfeng Honda's Hengtongda, also said that the consumers who belong to the second-time car purchase had more than 10% increase over the previous period.

The model offers a compact list of the old models of the Vios 1.3L models with a cash discount of RMB 13,000 and 1.6L models with a discount of RMB 15,000, which is unprecedented. Given that the 2011 Vios new models didn't change much for the older models, the old model was more cost-effective than the previous models. It is reported that the current preferential price of the Vios 1.3L GL-I MT Standard Edition is RMB 76,500, and the special edition of the 1.6L GL-I AT is RMB 92,900.

Hatchback POLO Jin Qing current discount rate increased compared to the previous period, 1.4L manual model minimum only need 76,800 yuan, but also some gifts, the total discount of 15,000 yuan, the current models have now Cars are provided, and a car is generally required on the 15th. It is understood that the current 1.4L manual fashion price is 76,800 yuan, 1.4L automatic fashion is 91,600 yuan, 1.4L manual fashion is 86,600 yuan.

At present, there are up to 15,000 yuan in cash discounts for music lovers, and 4S stores will give an additional 5,000 yuan worth of original fines; dealers will even reveal that if consumers do not need to purchase discounted boutiques in 4S stores, they can still Discount cash discounted. It is reported that the current preferential price of the new music 1.4SE MT is 64,900 yuan, 1.6SX MT is 74,900 yuan, 1.6SX AT is 82,900 yuan.

The mid-level Che Da Da currently offers 15,000 yuan for the whole department, which is also the highest discount in the history of the car series. Among them, the current preferential price of Tiida 1.6G MT is RMB 91,800, the price of 1.6G AT is RMB 101,800, and that of 1.6GE MT is RMB 101,800. In terms of inventory, the current dealerships have sufficient vehicles.

At present, the Mazda 3 classic models 1.6L have two models with a cash discount of RMB 8,000-11,000, plus a national 3,000-yuan energy-saving cash subsidy. The two models can have different rates ranging from RMB 11,000 to RMB 14,000, respectively. It is understood that the current preferential price of Mazda 3 classic 1.6AT fashion type is 111.8 thousand yuan, the classic model 1.6MT fashionable type is 98,800 yuan. Inventory, 1.6L automatic models currently have a small number of white, gray body of the car, and manual models need to book.

At present, FAW Toyota's dealership in Guangzhou area is the current Corolla is clearing the inventory with a big profit, there is a 1.6L car cash discount of 15,000 yuan, 1.8L models is as high as 16,000 yuan. Some vehicles that do not have a current car need to be booked. Basically, they can also pick up the car at the end of this month. It is reported that the current preferential price of the Corolla 1.6GL manual is RMB 112,800, and the 1.6GL automatic is RMB 124,800.

The high-end sedan purchase prix can currently offer 10,000 yuan in cash, 3,000 yuan in gifts and a Sony SLR camera worth 5,000 yuan. You can also get more cash discounts at the store. Among them, the current preferential price of the 1.8T automatic statue is 238,800 yuan, the 1.8T automatic statue is 205,800 yuan, and the 1.8T manual statue is 191,800 yuan. In terms of inventory, the collar car is sufficient.

Since MAGOTAN's stock situation in the recent period is relatively satisfactory, the preferential margin has been reduced compared to the previous period. The 1.4T model has a preferential cash of 6,000 yuan, and the rest of the models are now 13,000 yuan. It is understood that the current preferential price of MAGOTAN 1.4TSI automatic standard type is 187,800,000 yuan, the 1.4TSI automatic elite type is 197,800 yuan, and the 1.8TSI manual comfort type is 199,800 yuan.

Accord’s current cash concession is 1,400-1,700 yuan, and a complimentary gift package will be provided. The store has sufficient car. It is understood that the current preferential price of Accord 2.4EXL Navi is 249,800,000, 2.4EX Navi is 238,800,000, 2.4L million Commemorative Edition is 214,800, Accord 2.4LX is 20,000,800, and 2.0 EX Navi is 208,800,000. .