Lighting industry should accelerate the pace of e-commerce

Taobao has told it that it has been developing for ten years. Some companies and even individuals have already made a lot of money on the Taobao platform. They have realized their entrepreneurial dreams on the big platform of the Internet by relying on their own power or the husband and wife shop. The lighting industry seems to be relatively insensitive to e-commerce. At present, quite a few companies have not fully realized the importance of e-commerce, and sales on the Internet are also blank.
Entrepreneurs in the lighting industry are keen on traditional salesmen to go to the local market to find a single sales model for dealers, while ignoring the power of the network platform. As everyone knows, the strong trend of the e-commerce era has added a bit of vitality to this era. Businesses can be on the web platform or wholesale or retail.
Another point is the serious misunderstanding of the lighting industry: some companies think that their own online retail will impact their dealer market, so that the dealer's market share is reduced. Entrepreneurs in the lighting industry, have you ever thought that if you don't attack, there will naturally be other companies to attack.
Looking at Taobao or Tmall, the products of lighting and lighting products are not lacking in cost-effective products. Compared with the price of your dealers in the market, they are no longer on the order of magnitude. So you don't want to hit the dealer's retail market, these companies will do it.
Your dealers are also not protected, and at the same time your company has lost a great opportunity to do retail. In addition to direct sales, e-commerce also has a powerful function, that is, when the buyer opens the network, often see your product information, that is, the exposure of your product determines the degree of your brand's transmission, and it is also invisible. Your brand.

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