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Recently, Nanjing Iveco jumped into the European market in Shanghai, and Xiao Guopu, vice president of SAIC, attended the listing ceremony. Zhou Liang, general manager of Nanjing Iveco, stated that Yuejin Eurocard will meet the requirements of the European truck standard and adapt to the price of the Chinese market and establish the “New Coordinates of State III Light Truckâ€.
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At the press conference, the reporter saw that as the first domestic light truck product led by the European Commercial Vehicle Company, the front face of the “V†streamline design of the Ocard has an obvious European style. According to Nanjing Iveco, Oka introduced IVECO's "lean manufacturing" management model and European synchronized AUDIT quality control system, and fully adopted the IVECO's powertrain, including the core components of the Sophie III diesel engine. From the aspects of design, manufacture, testing, etc., Oka has reached the "Europe truck standards."
The conference launched a total of 11 models of three series of European card. Among them, the Eucalyptus N series has a sale price of only 79,800 yuan, which is even more favorable compared with the price of the light trucks equipped with domestically produced III engines. "The Iveco Sofia III engine is an internationally recognized top-ranking State III diesel engine product. It ensures Oka's core competitive advantage. If performance is on the vertical axis and price is on the horizontal axis, I believe that Oka is China. The State III light truck market has set a new coordinate," said Zhou Liang, general manager of Nanjing Iveco. “From the new quality leap forward to Oka, the 'gene reorganization' project being implemented by Nanjing Iveco’s leap has also entered a new stage.â€
SAIC commercial vehicle strategy goes deeper
At the press conference, Xiao Guopu, Vice President of SAIC Motor and General Manager of the Commercial Vehicle Division re-emphasized the strategic significance of the commercial vehicle business to SAIC, and expressed on behalf of the shareholders that it attached great importance to the light vehicle business led by Nanjing Iveco.
At the Beijing Auto Show in April this year, Xiao Guopu once stated clearly that, with the completion of the South-South cooperation, Nanjing Iveco has become a new starting point for strategic cooperation between SAIC and IVECO. “This year, Nanjing Iveco has launched two new products, the PowerDaily, and continuously promote the cooperation between us and IVECO.†Xiao Guopu also stated that Nanjing Iveco's light commercial vehicle business is an important part of SAIC's commercial vehicle strategy. SAIC will vigorously support Nanjing Iveco in terms of capital, technology, manpower, and channels, especially the leap forward to the continued development of the light truck business.
At the same time, the leap forward to the EU card market also marks an important breakthrough in the strategy of SAIC and IVECO to attack the commercial vehicle segment in China. “Light trucks are the largest market share among commercial vehicle market segments, and Oka will become one of our main products for expanding the domestic commercial vehicle market. In the global market, we will also support Oka through the strong international sales network of our parent company, IVECO. The export made Oka become one of the main forces for IVECO to enter the global market,†said Zhou Liang, general manager of Nanjing Iveco.
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