"Qiuqi" new offense of CNHTC Weichai Group

Whether it is the market or CCTV, the competition between Weichai and China National Heavy Duty Truck has never been relaxed.

Weichai has become a frequent visitor to the nation’s highest-rated TV news section “News Network.” For a local company, this is not an easy task. However, Weichai did it, why?

The latest one appeared on April 25th. “News Broadcasting” took the following measures: From passively adapting the market to actively guiding the market, Weichai Group relied on advanced innovation and multiple innovations. In the first quarter of this year, the engine’s production and sales exceeded the best level last year. As the main core content, Weichai’s performance was again highlighted.

And it is very important that in the content summary of the “News Broadcasting”, the article on Weichai has also been specifically brought out, which means that for the “News Broadcasting” of the day, this is an important news. .

One of the highlights of this report is that Weichai’s diversification strategy has achieved a phased victory. Of course, interspersed with these innovations in high-pressure common rail technology, the development of overseas markets, etc. The iconic carrier has also been skillfully combined in this latest report.

The picture that appears in the news this time is Weichai’s Weichai Group’s Chongqing Engine Plant in Chongqing. Sources said that the factory’s core product marine engine orders have already reached the end of this year.

In fact, since the full implementation of the National III standard in the commercial vehicle sector in July of last year, the number of occurrences of Weichai's appearance in the "News Broadcasting" suddenly increased. Correspondingly, Weichai’s “old family” China National Heavy Duty Truck is always following closely behind it, and it has a great momentum of “you can sing me out on the stage”.

Is it accidental or inevitable? In the past year or so, this fight against the family has not stopped. No matter in the market or in the dissemination, there is the construction of the industrial chain. For Weichai, possessing an absolute advantage of the gold industry chain and its beautiful performance is the foundation for its exertion. However, in the market, China National Heavy Duty Truck Co., Ltd. seized the first opportunity in EGR technology, and accordingly seized a lot of market. In terms of policy, the latest “National Auto Industry Adjustment and Revitalization Plan” has clearly defined China National Heavy Duty Truck as a leading player in the commercial vehicle industry and can preferentially perform mergers and acquisitions in certain regions. And more importantly, Sinotruk is the only commercial vehicle company that has entered the national team. This gave Weichai more sense of crisis.

Therefore, creating a certain momentum for themselves has become an inevitable choice for Weichai. Of course, for a listed company, it is understandable to create a sound, but it must also have solid performance and beautiful data to support it. Fortunately, these necessary elements also have firewood.

Build more momentum for its high pressure common rail technology so as to seize opportunities in future technological upgrades; establish a stronger corporate image for its own group so as to be in a more favorable position in the future wave of mergers and acquisitions. The above two have become the main reasons for Weichai’s frequent appearance in “News Broadcasting”.

Next, it depends on what kind of face the Chinese Shouqi appeared. Suddenly, "News Broadcasting" has become a venue for performance between these two original companies.

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