Revo Power: a rookie of independent innovation of China Power

This is a new joint venture that the Chinese side insists on "autonomy + cooperation". She, rooted in European technology, grew up in a line of inheritance, demonstrating the charisma and traits of an independent brand born out of an extraordinary joint venture.

"Two Five Years"—A decade of grinding a sword

On December 31, 2007, Tianjin Lovol Power Co., Ltd., born out of Perkins Power (Tianjin) Co., Ltd., issued a declaration stating that Revo Power was born.

Perkins Power (Tianjin) Co., Ltd. was established in 1997 and spent the whole 10 years in the birth of Revo Power. In ten years, joint ventures have experienced extraordinary "two five years" and "two changes".

The first five years began in 1997 when a joint venture was established. The registered capital of the joint venture is 29.8 million U.S. dollars and the total investment is 100 million U.S. dollars. It is controlled and controlled by foreign investors of the joint venture. When the joint venture was established, it was at a time when the domestic mid-car power was converted from a gasoline engine to a diesel engine. In order not to lose market opportunities, the company also increased its product import operations while building factories. However, the foreign investors of the joint venture did not expect that due to the lack of understanding of China’s relevant joint-venture policies and regulations, resulting in irregular behavior in the operation of the company, and being severely restricted by the relevant national policies and regulations, the joint venture suffered a severe setback and fell into trouble. Dilemma.

The second five years began in 2002 when the equity structure of the joint venture was adjusted. In this “five-year” period, the Chinese controlling shareholders of the joint venture have re-adjusted their corporate development strategies and implemented three major measures to shake off the predicament: First, they firmly grasp the combination of “autonomy and cooperation” and put capital in The right to control was appropriately applied to the strategy of “dominating decision-making, integrating resources, cooperating with enterprises, and benefit-sharing”; secondly, it firmly grasped the link between “products and markets” and implemented emission standards for China that were later than foreign countries. In the past 10 years, we have established a market strategy of “avoiding homogenization and fighting for high-end and high-end”. Third, we firmly grasp the link between “learning and innovation” and make full use of this joint venture to learn and digest British Perkins. Sri Lanka's advanced technology and scientific management promote the simultaneous innovation of the two, and is committed to the localization of "European science and technology, a pulse" of product production. With the implementation of the three major initiatives, we have accelerated the absorption and enrichment of imported technologies, completed seven production lines from the cylinder block, cylinder head, crankshaft, camshaft processing to assembly, experiment, and complete, and introduced two major series of products. The company was able to upgrade, and in 2004, the company ended operating losses for seven years. Since then, it has entered the fast track of growth at a rate of 60% annual sales growth.

In the face of the general trend of the Chinese shareholder’s joint venture Dongshan, the shareholders of the joint venture reached a consensus that in 2007, the transition from Tianjin Perkins to Tianjin Revo Power will be implemented, and by the end of the year it will be officially renamed as Tianjin Lovol Power Co., Ltd. Praiseworthy is that based on the ten years of the joint venture company's "European science and technology, a line of inheritance" of blood lineage and quality, this year, successfully carried out from Perkins Tianjin to Perkins Revo Power to Revo Power. The progressive brand transformation has won the majority of customers' recognition and love for Revo Power. Prior to this, the joint venture was restricted by foreign shareholders, and the products were not allowed to be exported in a single machine. After Loewe Power was selected as an independent brand, the dislocated horse rushed from China to the world.

It is exactly, "two five years" - ten years of grinding a sword, "two kinds of changes" - the hero of the times, Revo Power in her birth year, to create a product export 70%, growth in sales 70 The performance of the "Sword of Light" was the first shot to stand out from the joint venture.

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